• CAC Launch ASK for Choice Curriculum

    March 9th 2015. Soccer is the most loved sport on earth, played by over 265 million people worldwide. In 2006, only 10% of those 265 million people were female, the dominating 90% were male. In 2014, female participation was up to 14%.

    We are motivated to help this number grow.

    In light of International Women’s Day yesterday, we are launching our new female empowerment curriculum called, “ASK for Choice”. Our curriculum as a whole addresses why there is a need for gender equality worldwide. The games we have created challenge participants to start thinking about why things are the way they are in their communities… Like, where do women wish to have more choices in their life? Do women have a voice in their community? Can women be leaders in their community? We want people to begin to question what traditions have told them about the role of women in their society.

    Where do certain ideas come from? What has kept these ideas around? And can these ideas change?

    Choice is at the core of our work. Having the freedom to make our own choices in this world is a privilege that not everyone is granted. All across the globe, women are discriminated against. For years brave women have fought for equal rights and for years we will continue to fight for a world where all human beings are treated the same. Through our ASK for Choice curriculum, we have created games to give women the tools to become active participants in their own lives, and men the tools to include women in their society as equals; recognizing that society as a whole functions better when men and women have the same opportunities.

    Each segment of the ASK for Choice curriculum, Attitudes, Skills, Knowledge and Choice, contain 5 games. Tied to each game is a fact for each of the 5 countries we chose to highlight; Brazil, USA, Rwanda, Indonesia, and India. Each game has either a positive or negative fact tied to it about women. For example, “approximately 70% of the worlds poor are women and girls” or “women reinvest 90% of their income into their families while men invest only 30 to 40%.” Often times these facts spark discussion among the participants, and it gives them the opportunity to reflect on how women are treated in their community. The facts are crucial in understanding where we are in the world in terms of gender equality as well as recognize that although we have a ways to go, we have been and can continue to move closer to gender equality. ASK for Choice will be implemented in the 26 countries we work this year and aims to impact the 3,500+ participants we work with, along with the approximately 300,000 boys and girls the participants teach and play soccer with in all of our outreach areas.

    Alongside our ASK for Choice curriculum, we have started our own HeForShe campaign. Emma Watson’s goal with the HeForShe initiative is for men to advocate, break the silence and take action for the achievement of gender equality. Since the inception of CAC in 2008, it has been our mission to encourage men across the globe to empower women to rise up for the betterment of society as a whole, and we are inspired to see someone with a major influence in today’s society bring it to the forefront of world issues. We are happy to be a part of this movement and share our HeForShe efforts with the world through our new ASK for Choice curriculum. Happy International Women’s Day!

    To the fathers, sons, and brothers out there, show your support today and everyday, by standing strong for the amazing women of this world; for you are half the sky.

    To the mothers, daughters and sisters out there, everybody deserves to have a voice and a choice in this world; lets use ours to stand up and ASK for it; for we are the other half of the sky.

    We hope you had a great International Women’s Day! Go give a woman in your life a hug!

    Watch our latest female empowerment segment from our 2014 documentary below! To support this curriculum and be in with the chance of winning a signed 1999 US Womens’s World Cup jersey go to this page.