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Chevrolet FC Case Study

Coaches Across Continents has been a proud global partner of Chevrolet FC since 2012. Together we have impacted communities in key global and emerging markets including Brazil, China, India, Indonesia, South Africa, South Korea, Thailand, and the United States of America.

Design

Design Chevrolet FC’s community social impact programming to align with their Manchester United sponsorship in key markets around the world

Develop

- Identified partnership communities in carefully selected key global markets that needed a new or refurbished playing surface
- Developed year-round partnership with each community based on key local social issues including child rights, health & wellness, and gender equity

Implement

- Provide year-round consultancy for each community including two-weeks of On-Field coaching and social impact education
- Event day including refurbished field launch, inclusion of Manchester United legends, filming responsibilities, and branding

Chevrolet FC Legacy

- Videos from communities viewed over 50 million times
- Improved playing area for community and trained communities on how to use this safe space for sustainable social change
- To date: 10 fields, 10 communities, 8 countries in key Chevrolet markets
- Beyond Sport “Corporate of the Year” Award (2014)