• #BuiltToPlay With ESPN in Puerto Rico

    CAC is delighted to be partnering with ESPN, Disney, think Beyond, and love.futbol on the #BuiltToPlay initiative in Puerto Rico in 2020. Working with local organizations in San Juan; the YMCA and the US Tennis Association; we will be designing Purposeful Play curriculum, training local coaches and supporting local programming for the space throughout the next 12 months. The ribbon-cutting event opening the new multi-sports spaces will be in early 2020. We will be in attendance as we build the capacity of local leadership to address selected UN Sustainable Development Goals through sport.

    The ESPN/Disney #BuiltToPlay initiative builds safe spaces to play sports in underserved communities all over the world and then supports local organizations to maintain and deliver educational programming on the space. Among the many locations which have benefited from this initiative are Mexico City, Buenos Aires, Sao Paulo, Rio de Janeiro and Mumbai. This year we have been working on this initiative with the PCYC Mount Druitt in Sydney, Australia. We are excited about the potential for the work in Puerto Rico.

  • Sexual & Reproductive Health & Rights in Tanzania

    In January 2019 CAC and Pathfinder International launched a partnership. The partnership aimed to deliver a pilot program in Tanzania to advance sexual and reproductive health and rights using CAC’s global expertise in play-based education and Pathfinder‘s global family planning expertise, as well as both organizations’ strong existing networks across the country. With Pathfinder support CAC designed curriculum around four locally-relevant modules: Knowledge of Sexual and Reproductive Health and Rights, Healthy Household Environment, Community Responsibility and Environmental Conservation.

    In June 2019 22 leaders from 10 communities across Tanzania learned CAC’s Purposeful Play Methodology and Curriculum to achieve key global and local impacts identified by CAC and Pathfinder. Representing 31 different schools, organizations, and local initiatives, these leaders impact upwards of 85,000 young people throughout Tanzania. After the training in Zanzibar there was an 82% increase in knowledge about sexual health topics such as sexually transmitted infections; a 1.68 average increase in confidence rating in using sport/play to advance women’s rights and gender equality; and a 1.32 average increase in confidence to facilitate dialogue around key sexual health issues.

    After 6 months of implementation CAC leaders and CAC/Pathfinder project staff, Nicholaus Achimpota and Fatma Said Ahmed, traveled across Tanzania during October and November, 2019 to visit, support and evaluate all active project leaders. They found that:

    • Across Tanzania this project is directly impacting more than 5,000 adolescent girls, more than 3,000 boys, and more than 1,500 adults. These 1,500 adults have a further impact of nearly 85,000 people.
    • After 6 months of implementation: 92% (compared to 27% at project start) of participating adolescents are confident that they could get their partner(s) to use contraceptives if they desired.
    • And 97% (compared to 17% at project start) of participating adolescents believe they can seek sexual and reproductive health information and services if they needed them.

    CAC has recruited an incredible team to return to Zanzibar in early December 2019 to record the impact of this project through the camera lens. As part of our film team we have professional women’s football players, key leaders from Pathfinder International, published authors, the founder of CAC and of course the amazing Tanzanian leaders using this curriculum every day in their communities.

  • CAC & AxisStars

    Coaches Across Continents have partnered with Louis Saha and Kate Hamer’s AxisStars after meeting at the Soccerex Europe 2019 event. The AxisStars app facilitates authentic, win-win connections between Stars, their peers and trusted business partners, empowering all parties to manage and sustain their careers and brands in the most relevant way. Coaches Across Continents (CAC) is a global collaboration of communities, corporations, and foundations on 6 continents that use their unique Purposeful Play and Education Outside the Classroom programs to impact the UN Sustainable Development Goals and the UN Convention on the Rights of the Child.

    With shared values in creating safe spaces and lasting social impact for individuals and communities we are excited to announce this partnership between AxisStars and Coaches Across Continents. CAC will offer Stars the guidance and opportunities to volunteer as an ‘On-Field Coach’ delivering Education Outside the Classroom in any of the 6 continents and 60 countries we currently run programs. CAC will work to place Stars in programs based on social topics they feel passionately about, time commitments and preferred locations. CAC plans to increase opportunities for AxisStars users to include: ambassador roles which can enhance brand reputation and long term partnerships with our CAC legacy team.

  • CAC At Soccerex USA

    As the official CSR consultant of Soccerex we are excited to be exhibiting at Soccerex USA in Miami from November 21st-22nd. As part of this partnership we are delighted to offer one company attending the conference the chance to receive a free CSR/Cause Marketing package from CAC valued at over $37,000. The package includes 1 year of positive brand marketing and promotions as your company will support one carefully selected community anywhere in the world using soccer to address the UNSDG’s. CAC will work on your behalf to demonstrate the positive impact your commitment is having on the community both internally and externally as requested. By simply visiting CAC at Booth 141 on the exhibition hall and talking to one of our consultants you will be entered into the draw for the package.

    Our experienced team of CSR/Cause Marketing consultants will be working with brands, media, federations and clubs in attendance at the event including MLS, La Liga, CONCACAF, Fox Sports, and Heineken. The CAC team in Miami will include Board Member, Ambassador and US Soccer Hall of Famer Seamus Malin.

    This continues our productive partnership with Soccerex. In the past 2 years we have exhibited at Soccerex China twice, Soccerex USA in 2018 and Soccerex Europe in Portugal in 2019. These events bring together the world of soccer with quality exhibitors and high level panels from the leaders of federations, clubs, leagues and sports media. We are honored to be the official charity partner and look forward to progressing the partnership further in 2020.

    Contact to arrange a meeting with CAC in Miami or for more information on the package and partnership.

  • Happiness With Bloomberg in Beijing

    We are delighted to have been selected as The Extra Mile partner for Bloomberg Square Mile Relay Beijing, China 2019. The Beijing Square Mile Relay runners selected ‘Happiness’ as the winning cause to which Bloomberg funding should be distributed.

    Using this funding, Coaches Across Continents and WeDoSports trained Chinese coaches are currently delivering ‘Football for Happiness’ programming using our Purposeful Play curriculum in Beijing.  The key focus of the curriculum, in addition to Fun/Happiness, is teaching social skills like teamwork, communication, while also focusing on inclusion and participation for all students. Football for Happiness is being delivered by the coaches in 3 Beijing schools to 6 classes of 30-40 students. The programming is fully inclusive with all class members participating (boys and girls, all abilities, etc).

    We are excited to be able to work with Bloomberg Extra Mile in Beijing in addition to our work with them in Sydney and Tokyo.

    About the Extra Mile

    The Extra Mile helps participants of the Bloomberg Square Mile Relay contribute to their city in a bigger, better way.

    When you run in the Bloomberg Square Mile Relay, you take part in The Extra Mile simply by running for a cause you care about. The faster you run, the better the chance your cause has of receiving the donation.

    Each cause in The Extra Mile is selected with a local organisation that is using the power of sport and physical activity to address social challenges in the race city. 25% of your race fee goes to this partner, which will deliver solutions around the winning cause over a year-long program.

  • An Eye-Opener in Bangladesh

    Liton A. Zaman, West Ham United Academy Coach/ The FA, provides his thoughts delivering coaching education in Bangladesh.  This initiative between the Asian Football Confederation, Coaches Across Continents, and the FA is using football to create sustainable social development in communities by educating Bangladeshi Football Federation coaches and impacting Bangladeshi children.  This past week we were in the northern city of Sylhet.

    What an experience it has been in Sylhet.  They said it was an honour for them to have us, but I think it was an honour for us to be there and work with great people that have a love and passion in helping young people, the environment they live in, and for the love of the game.  Over the past three days, three coaches (myself, Taff Rahman from the FA, and Brian Suskiewicz from Coaches Across Continents) have been educating Bangladesh Football Federation coaches on best practices in working with children, and how to use football to address social issues.   Many of these coaches came from rural areas and this was their first-ever coaching course.

    What an excellent project this is. Coming from an elite environment at West Ham United where our focus is to develop the individuals to become the next Premier League player, to a whole new challenge working with young people and coaches where the aim is to develop community leaders. The number one goal is to help coaches and young people to address social issues through sports and engagement. It has been an honour for me personally to be able to contribute towards this amazing program thanks to the AFC, along with the BFF and the English FA.

    ~Liton A. Zaman

    27 Photos from Sylhet