New Step Up – Career Development Partnership

April 13^th, 2022 — Choice For Women is proud to announce our partnership with Women’s Football Education (WFE).

The partnership will provide career building opportunities for professional female footballers  through  Choice For Women’s Step Up Program.

The Step Up Program provides current and retired female athletes with the opportunity to gain vital work experience and develop their social voice, and aims to prepare athletes for their post-playing career.  Through the program participants are able to grow their skills and add hands-on, impactful experience to their resumes.

The Step Up Program will complement the range of initiatives WFE offers footballers, including legal counsel, financial planning, mental health resources, brand building workshops, and more. We are thrilled to be offering our program to WFE and contributing to the holistic development of sportswomen world-wide.

“The Step Up Program has allowed me to develop my strategic planning skill set through my work with Choice For Women, while also directly impacting communities across the globe. My next initiative involves working with girls in the Democratic Republic of Congo, which has me really excited!”  – Mariah Lee, FC Nordsjaelland and Step Up Ambassador

“WFE provide invaluable education, professional support and career transition opportunities, which makes this new partnership with Choice for Women so exciting. Through the Step Up Program players are able to gain work experience, develop their social voice and have global impact.” – Martha Thomas, Manchester United FC, WFE Ambassador and Level Up Mentor.

“”As both a Step Up ambassador and a Level Up mentor at WFE, I have been able to gain invaluable business exposure that many professional athletes are unable to get. The Step Up program has allowed me to gain vital work experience, enabling me to develop and expand my professional skill set, whilst still competing in elite sport. Not only have I gained hands on business experience, I have also contributed to the positive social impact Choice for Women is having globally. As well as gaining crucial work experience on the Step Up program, I am entitled to the extremely useful resources provided by WFE for professional footballer players, including; legal and financial advice, mental health support and personal brand building assistance. I am excited to continue my work on the Step Up program and looking forward to being involved in future initiatives and impactful experiences.” – Brooke Chaplen, Reading FC, Step Up Ambassador and Level Up Mentor.

To learn more about this partnership and Choice For Women’s Step Up Program please email

Choice For Women, a specialized women-led organization working within Coaches Across Continents, is dedicated to amplifying the voices of girls and women, and creating a more gender-equal world. Coaches Across Continents is the global leader in using Purposeful Play and Education Outside the Classroom to address the UN SDGs and UN Convention on the Rights of the Child. Choice For Women and CAC work at all levels, from advising governments and creating corporate social purpose to advancing community organizations, developing coaches, and educating young people. 

Women’s Football Education (“WFE”) provides female footballers with guidance, education, and support to assist with achieving their off-field goals. WFE’s career pathway is dedicated to supporting female players to their full potential throughout each stage of their career including beyond the field of play.