Partnership with Peace One Day A Huge Success
October 17, 2014. Earlier this year Coaches Across Continents announced the largest partnership in sport for social impact. Together with Peace One Day, we teamed up to supply organizations with a free soccer resource packet that uses CAC games to educate about peace and encourage the development of skill sets that lead to peace building. On 21 September, these efforts came to the fruition when millions around the world celebrated and recognized Peace Day.
Together with Peace One Day, Coaches Across Continents is using their One Day One Goal platform to use football as a peace building educational exercise. Along with their other efforts, the goal for 2014 is to have Peace Day recognized by one billion people globally. This first year of our partnership was a great start to spreading that awareness. Overall nearly four hundred sport for social development organizations took advantage of this free resource to educate their communities on peace building practices. These included organizations on all six continents, and they were distributed and available in six different languages (English, German, French, Spanish, Portuguese, and Swahili).
The focus of this year’s celebrations was on the Democratic Republic of the Congo and the Great Lakes region of Africa (focusing on Burundi, Uganda, Rwanda, and Tanzania). So far in those five countries we have confirmation of the resource packet being used by 50 organizations to promote peace, with more coming forward every day. Each of these organizations also held an event for 21 September, the International Day of Peace. These include CAC implementing community partners as well as organizations who have heard about the power of sport through other avenues like StreetFootballWorld, One World Futbol, FIFA Football for Hope, and Peace One Day.
Stories, pictures, and videos from around the world continue to arrive speaking of the incredible power that football has as a unifying factor. Check out some of them on our Facebook page. If you or your organization want to tell your story from Peace Day, please contact us at: or .
When the Ice Bucket Becomes a Soccer Ball
Over the last two months millions of people have used an ice bucket to spread awareness via social media. Let’s keep this amazing momentum going using a soccer ball and your skills!
We are challenging the soccer world, our staff, partners, friends, and supporters to show off their juggling skills and participate in our Juggles Across Continents Challenge. All you need is a soccer ball, a camera, and the will to help us spread the word about what is happening on Peace Day, 21 September.
A United Nations recognized day dedicated to world peace since 1981, Peace Day presents an opportunity for us all to take a stand as citizens of the world. CAC has teamed up with Peace One Day to use soccer as a tool to educate underserved communities across the globe about problem solving, peace building, and gender equality. Organizations from over 100 countries will receive our free resource packet of sport for social impact games that teach children about these important social issues. And with a simple 30-second video, you can be part of this game-changing, international movement.
So let’s make this happen. Replace that ice bucket with a soccer ball, see if you can juggle 9 times or more, then challenge 9 friends to do the same in the next 27 hours or donate $27 to http://www.firstgiving.com/
All proceeds from this campaign will be used to help us provide hundreds of groups with our sport for social impact resource to play with millions of children on Peace Day.
With so many wars and massacres in the news, if ever the world needed to learn about peace, it’s now……So get juggling!
Rwanda – Solve Your Problem
August 14, 2014. Four incredible weeks in Rwanda working with Football for Hope, Peace & Unity (FHPU) were capped off in the capital city of Le Pays des Mille Collines. The finale of the program, Play for Hope: Rwanda20, took place at Dream Team Football Academy with coaches from teams and organizations around Kigali.
All four of our trainings in Rwanda were centered on introducing the various groups of participants to our methods of using football as a tool for education and social impact. But as we do in all of the countries and communities where we work, we had to ensure that the curricula for each program were suited to the needs of the community and our partners. And in the case of Rwanda, this meant connecting our games to the country’s history and the ongoing reconciliation process.
As we mentioned in our first blog about our programs in Rwanda, the people of this country have a hunger. And it is not the type of hunger we encounter in many other African countries where we work, which is often a hunger for aid and a dependency on western influence. In Rwanda, it is a hunger, a yearning, for development, for progress that comes from within. Twenty years ago, the West failed this country, and Rwanda is not about to let that happen again. They – the government and the people together – are taking steps to build local capacity, to develop local resources and create an identity for Rwandans separate from outside influence. And it is working.
Our experiences traveling the country with FHPU directors, working with over 300 coaches and teachers from all over the small nation, allowed us a unique lens into the field of development that is absolutely sweeping over the thousand hills. As part of our program we played our Peace Day games with each group and had a special focus on the topics of peace and reconciliation during our final week in Kigali. When we played Peace Day – What to Do When Faced With a Problem, some incredible discussions came from conflicts that arose during the game. At one point (as always) somebody made a mistake and another team accused him of cheating. Our coach stopped the game and asked, what’s the problem? It was clearly a misunderstanding of the rules which was a great teachable moment because it showed us how quickly a situation can escalate to conflict without stopping to understand the cause of the problem in the first place. We talked through the issue and the participants involved were laughing and hugging by the end. This event led right into a fruitful discussion about the causes of the genocide, how to make sure that doesn’t happen again, and how to solve our problems peacefully. Another noteworthy aspect of Rwandan society today is that many of the perpetrators of the genocide are living amongst the people, working, living, and eating with families whose relatives they murdered. As outsiders we cannot pretend to understand the complexity of that relationship, but we can respect the strength and resilience, and work with these coaches to further their peace-building efforts. And with us that means a football is in play.
We also learned during this time that the widespread understanding of what went wrong in 1994 points to corrupt internal leadership as well as the failings of the West – specifically the influence before and the absence during the genocide. Having knowledge of these factors we were able to provoke situations in games that led to discussions about these important issues. It is known throughout that CAC lives by the words – solve your problem. This simple statement is so much more than three words suggest, and this is especially true in Rwanda. “Solve your problem” means don’t wait for me – your coach/teacher/parent/adult – to solve it for you because you – the player/team – can solve it yourself(ves). Rwanda has already adopted this notion largely because of what happened in 1994, when they looked to the countries who were supposed to help, and those countries turned their backs. Never again. Rwanda will now solve their problem the Rwandan way, and they are doing it every day.
We are proud to be even a small part of this exciting movement in this beautiful country working with the wonderful FHPU, and we can’t wait to see what the newly trained social impact coaches do next. The Peace Day games discussed in this article are part of a bigger initiative for the International Day of Peace on September 21st – look out to see what happens in Rwanda next month!
Video Launch of Peace One Day Partnership
July 29, 2014. Coaches Across Continents was honored and humbled to receive this video of support from Jeremy Gilley, the founder of Peace One Day.
To receive the CAC Peace Day Football Resource Packet please contact Emily Lambert: . The packet is available in English, French, Portuguese, German, Swahili, and Spanish. Please provide your name, country, organization, and how many children you work with (boys/girls).
DRC Launch Our Peace Day Football Resource Packet
July 25, 2014. On Monday Coaches Across Continents announced the largest-ever sport for social impact partnership and released a free football resource packet in the build up for One Day One Goal on Peace Day, 21 September. Already over 100 organizations worldwide have requested and received this football resource packet. Within our first week, one group, the Georges Malaika Foundation in Kalebuka, DRC, have had 65 coaches play the Peace Day games during their training with CAC.
The Peace Day games are fun. They help us with some skills such as speed, fitness, quick movements and they have a social message. For example teamwork, respect and telling everyone that men and women have the same opportunities. – Elvis Nshimba, Teacher, Georges Malaika Foundation
The important Peace Day messages such as violence in the community and understanding stereotypes are clear through the training. Technically, we have learnt passing and control in the games along with the strategy of football. All the coaches had a lot of fun and appreciated the training which has changed their way of thinking about their role in the community.– Jerome Ilunga, Sports Manager, Georges Malaika Foundation
Support Peace Day with Juggles Across Continents
July 22, 2014. Coaches Across Continents is proud to announce our Juggles Across Continents initiative. In conjunction with yesterday’s historic announcement of the largest sport for social impact partnership, Coaches Across Continents is looking for 99 jugglers who want to promote peace and awareness for this great cause and help change the world in the lead up to Peace Day on 21 September. It doesn’t matter if you are 3 or 93 years old, or even if you are a great soccer player, CAC is looking for the best people who want to promote this initiative and make sure that the funds they raise go to a worthy cause.
Read our Juggles Across Continents brochure for more information or how to apply.
Every juggler will receive a One World Futbol and CAC logo shirt to wear for their on-camera juggle attempt. In addition CAC will provide incentives for donors to support each juggler, with prizes ranging from a brand new soccer bag, a full set (18) of new soccer shirts, or even a free clinic in your hometown. Prizes will also be given for the jugglers who make the most fun video. Finally, everyone who submits a high quality video will have some (or all) of it posted on our social media sites around Peace Day in September.
To apply to be one of our 99 Jugglers, read our information packet by clicking here. Or send an email to and answer the following three questions:
1. When I grow up I/we want to see/be/change…..
2. The country I want my fundraising effort to go to is….
3. I hope to raise …. dollars and …. juggles.
That’s it! Contact us today!