• CAC Coach Tim with Prince Harry

    27th June 2014. CAC coach Tim Linden blogs on his day with Prince Harry at CAC implementing community partner ACER in Brazil. 

    It didn’t feel like a typical day in the Eldorado neighborhood of Diadema, São Paulo, where Coaches Across Continents’ first local Brazilian partner, ACER, has been working with at-risk youth for the past 20 years. Amidst the Brazilian flags, banners and streets painted in green, yellow and blue, hinting that it is about that time in the four-year cycle of the world’s most popular sporting event, there was an unusually large number of police, security guards, city officials, foreign reporters and local bystanders gathering to understand why traffic patterns in the community had been altered since 10 AM.

    By 1 PM, one of the local football courts regularly utilized by ACER coaches to implement a sport-for-social-impact curriculum was buzzing with activity. Children, adolescents, parents and even some elderly members of Eldorado were packed in and around the court while the press shuffled about setting up their cameras and microphones. Chatter of British Royalty whirled around the pitch.

    Half of the court was being used by ACER coaches to teach boys and girls about the importance of one’s voice, communication and listening skills. The CAC games being played allow young people to improve such skills and build confidence through play, to later apply such skills at school, in the home and around the community. On the other half of the court, some of Brazil’s most talented female players and representatives of the Guerreiras Project led a workshop on how “the beautiful game” is an example of and an opportunity to improve to make progress on issues of gender inequality and social inclusion in Brazil.

    When Prince Harry arrived, he took a few minutes to make his way around the court to observe the games and tease out their social messages. Soon after, he asked to chat with representatives of ACER, Guerreiras and CAC as the children divided themselves into teams. There was a short discussion about Brazil being the “country of football” and how that title can give a false impression about the value society places on female players, as well as how the sport’s popularity could be leveraged for social impact. It wasn’t long, however, until the children and cheering crowed coaxed Harry into the game and the British Prince worked up a sweat defending the young, agile Brazilians. As a series of short matches concluded, the coaches and children huddled around to compliment the Prince on his performance and thank him for the generous visit, which is sure to have been an inspiring and memorable experience for everyone involved.

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  • Prince Harry visits ACER

    June 26th 2014. Coaches Across Continents’ implementing community partner ACER- Association for Support of Children at Risk- had a special guest in Diadema, Sao Paulo. British royal Prince Harry visited ACER after watching England’s World Cup game against Costa Rica. He played soccer with some of the children in the ACER project, children who are directly impacted by the Coaches Across Continents social impact curriculum. They made sure to use the virtually indestructible One World Futbol for the games with the Prince. He also heard some of the children’s emotional stories and backgrounds involving drug abuse and violence.

    CAC volunteer Tim Linden is in Sao Paulo with ACER and watched the Prince as he played. Tim has volunteered with CAC a number of times and will be helping to run the 2nd year of our program with ACER in Sao Paulo in just 10 days. Tim can be seen in the picture above in a Harvard jersey in the back left. As a very strong implementing community partner organisation we are looking forward to getting to Sao Paulo and working with ACER to further improve the social outlook for local youth. Even if we did miss Prince Harry by 10 days. If only England lasted longer in the World Cup!

    To read more about Prince Harry at ACER please click on this link

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    Photos courtesy of  PA and Getty Images

  • CAC, One World Futbol, ACER and Chevrolet Release a New Video!

    1011488_489932241089527_1366900936_nSeptember 30th 2013. Check out Coaches Across Continents brand new video which demonstrates the incredible potential for soccer, our programs and One World Futbol (OWF). This was filmed in July in Brazil with the ACER organisation which we worked with around the Confederations Cup. The new video was constructed by ESPN who are now running this as a commercial which illustrates the power of the global medium of soccer.  It shows how CAC, as a partner of OWF, are able to bring their ball to life using our games all over the world.

    OWF’s partnership with Chevrolet has allowed communities globally to gain access to their indestructible ball. This includes ACER in Sao Paulo, Brazil who work with street children addressing education, community development and social protection. The OWF allows ACER to run soccer programs using a ball which will not burst or fall apart on their dirt fields. Coaches Across Continents are able to work with the groups such as ACER and outline how to use the ball to teach key social messages. These partnerships involving many organisations and sectors are integral to the development of soccer for social impact for children all over the world.

    Watch the video below, find it on our facebook, on youtube or on our videos page!

  • CAC and One World Football team up with ACER in Brazil.

    971853_489931941089557_786400727_nJuly 29, 2013.  In early 2013, Coaches Across Continents was contacted by a London-based organization called ABC (Action for Brazilian Children) Trust. ABC had heard about CAC’s program in Colombia and thought there was a high demand for similar work in Brazil. Tim Linden, who worked with CAC in Colombia and lives in São Paulo, met with Jonathan Hannay to learn more about ACER, one of ABC Trust’s local partners. Based in one of the most difficult neighborhoods of São Paulo’s southern periphery, Eldorado, ACER has been providing extraordinary support to at-risk youth in the community since 1993. In addition to tending to hundreds of children’s personal situations, ACER runs a slew of programs and cultural activities that include music, reading, art and capoeira.
    Eldorado is located in a municipality called Diadema. With a population of 357,000, living in 32km², Diadema is the second most densely populated area in Brazil.  The population is predominantly low income, with 14% living in extreme poverty without any fixed income. Historically, Diadema is a national leader in the levels of criminality, especially violence and drug trade, and has high levels of social exclusion and slow child development. The Eldorado neighborhood is stigmatized as one of the most problematic areas in Diadema.
    Like CAC, ABC Trust and ACER believe that football has the potential to make a major social difference in places such as Eldourado. A pilot project in the area during 2009 and 2010 showed that using inclusive sporting activities it was possible to reclaim public spaces from drug traffickers and engage young people and community leaders in activities that had very positive impacts on an individual and community level. Building on the success of this pilot project, ACER will focus on using football to reach 800 children from 3 of the region’s most neglected and vulnerable groups: girls and young women; young men involved in illicit activities; boys at risk of engaging in criminal activities.
    Though the sports program was just recently incorporated into the ACER organization, the vision and commitment of the individuals involved made ACER an ideal partner for CAC. A locally driven, sustainable structure is already in place: the general coordinator, Luiz Cézar, oversees the work of the three head coaches, Orlando, Robson and Wesley. Each head coach has at least one assistant coach and a small team of monitors and youth monitors, who serve as peer leaders and meet regularly with the coaching staff to provide feedback. Young leaders are invited to become youth monitors, and through demonstrating maturity and effectiveness, they have the opportunity to advance to the next position and take on more responsibility within the organization. However, the ACER sports program was missing a key piece: experience working with a sport for social impact methodology and curriculum. Luckily, this is exactly what CAC has to offer.
    Nick Gates and Tim Linden ran morning training sessions for the ACER group, as well as representatives from other local NGOs and sport clubs. The trainings taught the coaches how they could use sport to address issues such as communication skills, conflict resolution, female empowerment and health and well-being. Given the local context and input, CAC determined these issues to be priority areas, and believed that making progress in these areas will have a broad range of positive externalities throughout society. In the afternoons, CAC observed the ACER coaches as they adapted many of the CAC games and taught them to local youth teams. It was impressive to see the ACER coaches take what they learned in the morning sessions and appropriate the games and lessons in a way that they became more easily digestible and relatable to the community.
    In a special twist for the ACER coaches, One World Futbol partnered with CAC throughout the week and made a donation of indestructible balls, which were to be used throughout the CAC trainings and beyond. GM and an ESPN film crew also joined in on the action in order to capture the local impact of the indestructible balls, which will be featured in a story about the One World Futbol donations to target communities throughout the world. While One World Futbol’s focus is the ball itself, CAC stressed the importance of knowing how to use it as a tool for social impact, or “bringing the ball to life”. The film crew covered multiple trainings and conducted interviews about how football has impacted the lives of the local ACER coaches, who were luckily much more photogenic than the CAC staff.
    At the week’s conclusion, one could say the timing was nearly perfect for CAC to make its mark on Brazil’s futsol courts and dusty pitches. During and in the weeks prior to the CAC trainings, there a wave of public demonstrations swept through the country. Among the topics being protested, one recurring theme had been popular discontent with the government’s decision to spend billions of dollars in preparation for the World Cup and Olympics, despite the very poor quality of infrastructure, security, education and healthcare available to the Brazilian masses. In this context, football itself has been tied to broader issues of corruption and inequality, leading many Brazilians to view the sport as an impediment to social progress. With the help of One World Football, GM and ESPN, and through continued partnerships with ABC Trust and ACER in the coming years, CAC hopes to be at the forefront of a movement demonstrating the social value that football can generate for Brazil and eventually help shape the social legacy of the 2014 World Cup.
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