• 2014 In Review

    May 14th 2015. Coaches Across Continents are pleased to present ‘2014 In Review‘. In 2014 we had our most successful year yet. On-Field we worked in 26 countries with 74 implementing community partners and 1066 member partners. We educated 3,157 coaches who positively impacted 280,396 children. We implemented our Self-Directed Learning methodology which encourages participants to critically assess the needs of their community and create sport for social impact games to teach youth about these needs. Our child rights policy was signed by all 3,157 coaches who agreed to always protect children in their care. We increased the number of Community Impact Coaches who worked with us and partnered with organizations in 44 countries to implement games on Peace Day about resolving conflict peacefully.

    Off-Field we developed a mutually beneficial partnership with Chevrolet and One World Play Project based on their ‘What Do You #PlayFor?’ campaign. Pitches were developed in Indonesia, USA and South Africa where we ran sport for social impact programs. This partnership won Chevrolet the ‘Corporate of the Year’ award at the Beyond Sport awards. We also presented at high level conferences and events in places from India to Qatar and the USA. In addition we continued to develop our monitoring and evaluation system which has tracked significant changes in places in which we work. For example, 99% of coaches in Rwanda now know a soccer game to teach young people about how best to resolve conflict, compared to 33% prior to the CAC training.

    Take a look at ‘2014 In Review‘ for more information on 2014 and our plans to grow even further in 2015.

  • CAC & Soccer in the Sand Announce Partnership

    March 11th 2015. Coaches Across Continents (CAC), international non-profit organization, are delighted to announce a new partnership with Soccer in the Sand. Soccer in the Sand will be supporting CAC globally with a particular focus on CAC’s partnership with the Horn of Africa Development Initiative (HODI) in Northeastern Kenya which uses soccer to promote human rights with marginalized populations in the area. For instance, HODI aim to address female genital mutilation (FGM) in a region in which 98% of girls are victims, often before the age of 5. The CAC program with HODI uses soccer to give local leaders the capacity to challenge harmful traditions and cultures such as FGM and create an environment in which these practices are eliminated. CAC and Soccer in the Sand are giving you the opportunity to help address this topic by supporting the program through this link- https://www.firstgiving.com/fundraiser/CAC2015/SITScampaign.

    Alongside this, Soccer in the Sand will be donating $1 to this CAC program for every pair of socks sold at their beach soccer series tournaments across the US in 2015. So if you are attending a Soccer in the Sand tournament this year you will get another chance to create social change through the sport by purchasing soccer socks. By getting involved you are helping to address a dangerous practice which goes against the UN rights of the child and making a difference in communities in which FGM is most prevalent.

    About Coaches Across Continents

    Coaches Across Continents is a global leader in the sport for social impact movement. We partner with local organizations to implement our award-winning ‘Hat-Trick Initiative’ that focuses on local social issues such as: female empowerment, including gender equity; conflict resolution, including social inclusion; health and wellness, including HIV behavior change; and other life skills. Our key to success is a unique self-directed learning model that is based on our ‘Chance to Choice’ curriculum. In 2014, we worked in 26 countries with 74 implementing community partner programs. Overall, we educated 3,157 community coaches who impacted a further 280,396 young people.

    We have also won 11 awards in just five years including ‘Corporate of the Year’ at the 2014 Beyond Sport awards for our partnership with Chevrolet and their ‘What Do You #Playfor?’ campaign.

    For more information about the founder of HODI please look at this recent Boston Globe article.

    About Soccer in the Sand

    Soccer in the Sand is a series of amateur beach soccer tournaments held at beach locations in states throughout the United States. The tournaments feature local adult and child competitors organized into teams of seven to ten members, with five on field at any given time. The teams compete in one- or two-day tournaments, depending on location, with each team playing at least three games, and top teams advancing farther. The series was created in 2006

    For more information on Soccer in the Sand and their 2015 dates and locations please visit www.soccerinthesand.com.

    Kenya.KevinODonovan.3

  • BREAKING NEWS – CAC & Chevrolet WIN BEYOND SPORT AWARD

    October 30, 2014. Coaches Across Continents is proud to announce our partner, Chevrolet, received the Beyond Sport Award for Corporate of the Year 2014!

    Chevrolet was honored with this award for  their ‘What Do You #PlayFor?’ campaign, launched in March to bring football fans closer to the sport and demonstrate that through play all things are possible. Chevrolet was recognized for their work to bring play to where it is needed most including work with Coaches Across Continents to train local coaches and members of the community on soccer and life skills from Bandung, Indonesia to Chicago to Hammanskraal, South Africa. Chevrolet has revitalized or created football pitches allowing for play in these underprivileged communities.

    Chevrolet also recently reached a milestone with delivery of the 1 millionth One World Futbol donated by the brand. As founding sponsor of One World Futbol Project in 2012, Chevrolet committed to support the donation and distribution of 1.5 million Chevrolet-branded One World Futbols over three years.

    Through One World Futbol Project, these ultra-durable balls are distributed to programs and schools in war-stricken zones, refugee camps, disaster areas and other disadvantaged communities worldwide, working with a broad network of organizations that use sport and play to teach conflict resolution, gender equality, health awareness and other essential life skills.

    CAC founder Nick Gates received the award in person at the event on behalf of Chevrolet.  “I am humbled and honored to have witnessed CAC’s rapid growth and positive social impact over the last six years. We are excited about the continued potential of this partnership with Chevrolet and this award will allow us to provide more communities with the knowledge and resources to use sport for social change.”

    “Through our partnerships with Coaches Across Continents and One World Futbol Project, we’ve seen how the power of play can create hope, optimism and possibilities in communities around the world,” said Tim Mahoney, chief marketing officer, Global Chevrolet.

    Chevrolet kicked off its support of football in 2012 when it became an official partner of Manchester United and the founding sponsor of One World Futbol Project.

    Beyond Sport is a global organization that promotes, funds, and celebrates the use of sport as a tool to trigger positive social change. They do this through holding events around the world and through the Beyond Sport Awards, which provides support and a platform for the best sport for social change projects across the globe.

    The 2014 awards were presented earlier today in Johannesburg, South Africa.

    For more information about Chevrolet’s commitment to play, visit ChevroletFC.com

    Ginan in Indonesia tells the world about  What Do You #Playfor

    Ginan in Indonesia tells the world about What Do You #Playfor

    Beyond the Ball in Chicago have a great new portable field to hold events thanks to 'What Do You Playfor?'

    Beyond the Ball in Chicago have a great new portable field to hold events thanks to ‘What Do You Playfor?’

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    Community Leaders in South Africa have a new field in their community sponsored by Chevrolet – and can bring the field to life thanks to the partnership with CAC

    This is the second Beyond Sport Award for CAC in the past five years

    This is the second Beyond Sport Award for CAC in the past five years

  • Double Finalist at the Beyond Sport Awards

    October 27, 2014.  Coaches Across Continents is a double-finalist at the prestigious Beyond Sport Awards in the category of Corporate of the Year for our partnerships with Chevrolet and Standard Chartered Bank.  The 2014 awards will be presented this year in Johannesburg, South Africa from October 28-30th.  Out of 350 entrees received from 70 countries, Coaches Across Continents is the only organization that has been short-listed as a multiple finalist.  In addition, Nick will also be speaking and presenting during the three-day conference as he did earlier this year at Beyond Soccer 2014.

    In 2014 CAC was excited to begin our partnership with Chevrolet on their “What Do You #PlayFor?” Campaign which launched in Indonesia, and continued at communities in the USA and South Africa.  Chevrolet was instrumental in building a soccer facility for each community, as well as utilizing Coaches Across Continents to educate local coaches and leaders in a sport for social impact curriculum to facilitate long-term social development.  CAC is also included with Standard Chartered Bank and their ongoing GOAL Programme, where we developed an on-field component to their female empowerment initiative and financial literacy.

    Coaches Across Continents has a strong and positive history with Beyond Sport as winners in Best New Project (2009) for our Hat-Trick Initiative.  In 2014 our Hat-Trick Initiative is in place with 75 communities in 27 different countries.  Several of our current and past partner programs have also been short-listed for their efforts in various categories at the 2014 Beyond Sport Awards and we want to congratulate them and wish them the best of luck this weekend.

    Coaches Across Continents, Chevrolet FC, and Manchester United enjoyed the first weekend of play at the new Rumah Cemara Field

    Coaches Across Continents, Chevrolet FC, and Manchester United enjoyed the first weekend of play at the new Rumah Cemara Field

  • Next Stop: South Africa – CAC and Chevrolet Take 3

    September 25th, 2014. Fresh off the plane from Cambodia, CAC Founder Nick Gates and Senior Staff member Nora Dooley returned to South Africa for our third program in partnership with Chevrolet. The first two took place earlier this year in Bandung, Indonesia, and Chicago, USA, whereas this one was run in a community called Hammanskraal, north of the capital city, Pretoria.

    For the first four days of this Chevrolet FC training our team worked in tandem with the South African Football Association (SAFA) who led a D-License course for the 37 ESSP (Extra Support Sport Program) leaders from 17 schools around the Hammanskraal area. This was an introductory level course into coaching football and had a particular focus on life skills. Naturally CAC took the reigns when it came to the On-Field instruction, training these leaders in how to use sport to educate children on important social issues and to develop crucial life skills.

    For the following five days our staff went deeper with the ESSP teachers and taught them a total of 47 games that they can use with their students. We worked through many different modules of our social impact curriculum including games from our standard Skills for Life, Conflict Resolution, Health & Wellness, and Gender Equity themes as well as those about Financial Literacy, Female Empowerment, and HIV behavior change.

    One game that had a particularly positive impact was renamed Hammanskraal Social Squares to best suit the needs of the group. In this game we divided the group into four teams and had them each stand in one square marked out at each corner of a larger square. We asked each group to think of the most challenging problem facing their community and they came up with poverty, unemployment, corruption, and teenage pregnancy. Then we played the game. When we shouted two of those words, the two teams representing those words had to switch places as fast as possible. Once they got the hang of the rules, we added more challenges such as a ball that every player had to touch before the team arrived at the new square. Then we asked the groups to come up with a new word. This time they had to think of one word that could be a solution to the problem they already thought of. The groups came up with job creation, education, new leadership, and good choices. To make the game more challenging we adjusted the rules so that the squares represented the solutions and the teams had to remember what each square signified. This was a great game for us to play early on in the training in order to start the important conversations about social issues in the community and beyond. The game led to some great discussions on topics such as education and how to beat corruption.

    On the final day of the training the coaches organized a festival for local students in order to complete their SAFA D-License. Without any instruction from our team on what games to play with the children, the coaches chose all CAC games and absolutely blew us away with the success of the day. After the festival players were telling us what they learned from the ESSP coaches and brought up lessons like how to avoid peer pressure, the importance of education, gender equality, and solving problems without violence. We were beyond impressed. The transformation that these 37 coaches – 22 women and 15 men – went through over the course of the 10 days was phenomenal.

    The final day of the program was the big event where everyone came together at one of the local schools for the big Chevrolet tournament. Manchester United legend Gary Bailey, a native of South Africa, joined the team as well as an all-star crew from our partners at One World Futbol Project (OWFP). The OWFP Founders revealed the donation of the 1,000,000th football in a very special ceremony. The day was a huge success with 17 girls teams from all the schools where our newly trained ESSP Social Impact coaches teach. They competed in small-sided games and the players who demonstrated the most positive attitudes and best sportsmanship were awarded with the opportunity to play in a final match with 2 players from every team.

    As the theme for the training was centered on Female Empowerment, this was an incredible way to end the program with so many girls enjoying the beautiful game and their 37 coaches (22 being women) supporting them through it all. We were also honored by the presence of a team of grandmothers called Rekone Gogos FC who train 6 days a week at a nearby field, coached by 2 of the male ESSP coaches. They were the best fans of all and added an extra layer of excitement to an already empowered program.

    Stay tuned to see what’s next for our partnership with Chevrolet and Manchester United.

    SA Field

  • Measuring the Immeasurable: Social Impact

    September 1st, 2014. Coaches Across Continents’ unique WISER monitoring and evaluation (M&E) provides a detailed picture of what is happening on the ground. Not only does our M&E measure the outcomes of our On-Field programs, it also gives us valuable insights into the impact CAC is having year-round in local communities across the globe. Accounting for the successes and challenges unique to each partner program allows us to continuously improve the quality of our programs and systems.

    Our team has just finished a half-year review of our On-Field programs. In 2014, CAC has piloted many initiatives, including training in M&E and child protection and our finalized Hat-Trick curriculum. Here is what our monitoring and evaluation is telling us.

    So far, CAC has conducted 42 trainings for 38 implementing partner programs in 2014, reaching 1,859 coaches who will in turn impact 132,375 youth in their respective communities.

    CAC strives to build strong, collaborative partnerships to achieve sustainability by creating local networks of football for social impact leaders around the world. As a result, the number of local member partners CAC works with has considerably increased: since the beginning of 2014, CAC has empowered 685 community partners, five times more than in 2013. Our programs connect like-minded educators who can serve as a resource to one another: local coaches in Zimbabwe created a Facebook group to keep in touch, coaches in Tanzania planned weekly meetings, and a committee was set up in Zambia to oversee the implementation of CAC’s 24-week curriculum.

    In addition to developing a football resource packet for Peace One Day to be played in over 130 countries leading up to September 21st, CAC launched its improved Hat-Trick curriculum in January, based on our ‘Chance to Choice’ philosophy. The curriculum is composed of more than 180 games, including a new child rights module bringing to life the UNICEF Convention on the Rights of the Child. The curriculum allows for even more flexibility to fit the distinctive social needs of each community. In total, more than 120 different games, linked to 36 different role models, have been played in 2014.

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    CAC is particularly successful in training local coaches and organizations in using football for social impact. For instance, 97% of all local coaches now know a football game to teach children to find creative solutions to their problems instead of asking for the answer, compared to 24% prior to 2014.

    Health and Wellness is an important component of our curriculum. This includes many HIV behavior change games,and 95% of local coaches trained know a football game to teach children about how to protect themselves against sexually transmitted diseases, compared to only 31% of coaches who had never attended a CAC training. Returning coaches have noticed an improvement in their players’ overall health and their awareness of the importance of taking care of their bodies following the implementation of CAC games throughout the year.

    CAC places an important emphasis on female empowerment and female participation in sports. Out of the 36 role models used On-Field, 25 were female, giving more than 90% of local coaches the tools to teach children about powerful female role models. Games directly addressing female empowerment and women’s roles in society have lead to numerous discussions around the world about the root causes of inequality, traditional roles of women and men, ways of integrating women and girls in the community, or the importance of female participation in sports. This has led to increased female participation, with 70% of local coaches planning on integrating girls in their teams, double the amount at the beginning of the year. Brazil clubs have expressed their desire to add girls to their trainings, and other groups have created girls specific afterschool groups, teams, and leagues. In Zanzibar participants brainstormed five solutions they could implement to give more power to women in their community after playing one of CAC’s gender equity games.

    A few impacts of our conflict resolution and social inclusion games include local coaches engaging in discussions concerning homosexuality and in identifying solutions to tackle widespread corruption. Our Peace Day games have been launched in many communities affected by a long history of conflict and violence such as the DRC and Rwanda. A game between a deaf and an able-bodied team was organized at the end of our program in Sierra Leone that focused largely on integrating people with disabilities; an unprecedented event according to our partner program.

     

    Quantified Impact from our Baseline/Endline Questions:

     

    1. Do you know a football game to teach young people to find creative solutions to their problems, both as a team and individually, instead of asking for the answer?
    2. Do you know a football game to teach young people how to protect themselves from sexually transmitted infections, including HIV/AIDS?
    3. Do you know a football game to teach young people about the role and place of women and girls on the soccer field, at home and in the community?
    4. Do you know a football game to teach young people how best to resolve conflict?

     

     

    graph 1

    100% of our participants have received training in child protection and have promised to “ALWAYS protect and NEVER abuse children and young people in their care”, now mandatory to receive a CAC certificate.Only 14% said they had received child protection training before being involved with CAC. In Kitale, Kenya, 150 children learned their rights for the first time and spoke up about child abuse in their community. Child rights games have been played at 50% of our programs and inspired local coaches to invent new games teaching children about their rights.

    CAC also keeps track of our partners’ progress towards Self-Directed Learning. One third of coaches participating in a CAC program this year had already attended another CAC training a previous year. This is crucial to develop local ownership and self-sufficiency.

    Introducing new methodology and best practices is the first step towards creating self-directed learners. More than 20 of our partner programs reported that CAC introduced ‘new learning’ or a ‘new way of coaching.’

    In spite of 64% of our 2014 programs entering the first year of the partnership, 47% of them are in the adapt or create stages of Self-Directed Learning, whereby they not only understand the concept of sport for social impact but are also capable of adapting or inventing games to address new social issues. Participants all around the world have developed their own football for social impact curriculum. Themes include child rights that address regional laws, deforestation, combating HIV stigma, cholera, malaria, wealth redistribution and maternal mortality.

    CAC has also been active Off-Field, speaking at high-level events in India, Qatar, San Francisco and New York on a wide range of topics including CSR policy for football development, sport for development, youth development and empowering girls through sports. In 2014, CAC launched a new corporate partnership with Chevrolet, which has already had tremendous success with projects benefiting our local partners Rumah Cemara in Bandung, Indonesia and Beyond the Ball in Chicago, USA. The CAC team has also put our writing skills to the test, and our paper on CAC’s Self-Directed Learning model was accepted for publication in a special issue of Soccer & Society. To end the first half of 2014 on a high note, CAC has been shortlisted for the 2014 Beyond Sport Awards for the highly competitive Corporate of the Year category.

     

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