CAC At Soccerex USA
As the official CSR consultant of Soccerex we are excited to be exhibiting at Soccerex USA in Miami from November 21st-22nd. As part of this partnership we are delighted to offer one company attending the conference the chance to receive a free CSR/Cause Marketing package from CAC valued at over $37,000. The package includes 1 year of positive brand marketing and promotions as your company will support one carefully selected community anywhere in the world using soccer to address the UNSDG’s. CAC will work on your behalf to demonstrate the positive impact your commitment is having on the community both internally and externally as requested. By simply visiting CAC at Booth 141 on the exhibition hall and talking to one of our consultants you will be entered into the draw for the package.
Our experienced team of CSR/Cause Marketing consultants will be working with brands, media, federations and clubs in attendance at the event including MLS, La Liga, CONCACAF, Fox Sports, and Heineken. The CAC team in Miami will include Board Member, Ambassador and US Soccer Hall of Famer Seamus Malin.
This continues our productive partnership with Soccerex. In the past 2 years we have exhibited at Soccerex China twice, Soccerex USA in 2018 and Soccerex Europe in Portugal in 2019. These events bring together the world of soccer with quality exhibitors and high level panels from the leaders of federations, clubs, leagues and sports media. We are honored to be the official charity partner and look forward to progressing the partnership further in 2020.
CAC Publishes “Community Empowerment to Ensure Human Rights Guiding Principles”
June 20, 2019. On World Refugee Day, Coaches Across Continents is releasing our Community Empowerment to Ensure Human Rights Guiding Principles. CAC’s decade of experience in using Purposeful Play to empower communities to recognize, protect, and ensure all human rights is now bolstered by these guiding principles which will help our partnerships in more than 60 countries.
“Community Empowerment is the idea that a community best understands the individuals within that community, and that the best people to take care of one another are each other.” – Chief Executive Brian Suskiewicz
CAC uses Purposeful Play and Education Outside the Classroom in 60+ countries to Empower Communities to Recognize and Ensure Human Rights.
Developed from our decade of experience in communities around the world, as well as strategic partnerships with the UNHCR and UNICEF, these Guiding Principles for Community Empowerment to Ensure Human Rights provide the opportunity for all organizations to learn best practices in both emergency and non-emergency situations.
To help explain the importance of these guidelines, Chief Executive Brian Suskiewicz presented on our Virtual Learning podcast this month. Click here to listen.
World Refugee Day is June 20th. A special thanks to these CAC partners who work with refugees and internally displaced persons every day:
- Asian Football Confederation / BFF / UNHCR benefitting Rohingya Refugees, Bangladesh
- ANERA, Lebanon
- Fútbol Más, France
- Fútbol Más, México
- Girl Determined, Myanmar
- Kabubu, France
- Kicken Ohne Grenzen, Austria
- Palestine Sports for Life, Palestine
- Reclaim Childhood, Jordan
- Soccer Without Borders, Uganda and United States
Global Leaders: Soccerex and Coaches Across Continents Sign Official Partnership
Soccerex, the Global Leader for the Business of Soccer and Coaches Across Continents (CAC), the Global Leaders in Creating Legacies have signed a unique partnership agreement for CAC to be the Official Charity Partner of Soccerex.
Over the last 20 years, Soccerex has brought the world of football together to network in a unique commercial environment. From hosting industry leading networking events across the globe to expert market insight campaigns, Soccerex provides a platform to connect businesses with the game’s key stakeholders.
This November, Soccerex will take their proven industry platform to Miami where they will host Soccerex USA at Miami’s iconic Marlins Park on 15-16 November in partnership with key market stakeholders such as Concacaf, MLS and La Liga. Coaches Across Continents will be exhibiting at the event and be part of an expected attendance of over 1400 senior industry professionals.
Coaches Across Continents has been Creating Soccer Legacies by partnering with corporations, foundations, governments, and community-based organizations in 56 countries on 6 continents, impacting 16 million children. Successful corporate client partnerships include Nike, Chevrolet, Standard Chartered Bank, Postobón, Bloomberg, New Balance, and more. CAC was recognized last week with the Beyond Sport Global Impact of the Year Award.
“We are delighted to work closely with Soccerex to offer Corporate Social Responsibility and Cause Marketing partnership opportunities for their network of soccer partners. It is an exciting opportunity to use soccer to have real social impact around the world.” – Nick Gates, Founder and Global Strategist, Coaches Across Continents.
“Soccerex unites the different commercial elements of the game but it is also an important opportunity to showcase soccer’s power to promote social change. This partnership with Coaches Across Continents will allow us to offer real expertise in this field to our delegates” – David Wright, Marketing Director, Soccerex
About Soccerex USA
Soccerex USA is sponsored by the London Football Exchange, the world’s first fully integrated soccer club stock exchange and marketplace, and hosted in partnership with General American Capital Partners. The two day event will take place at Miami’s iconic Marlins Park and will comprise an exhibition showcasing the latest soccer business, performance and technology innovations.
Soccerex USA will include a programme of structured and informal networking events to connect delegates from across the USA and the rest of the world and it will feature a market leading conference agenda, with international experts tackling topics such as league expansion, women’s soccer, youth development, eSports, stadia technology, investment and new commercial opportunities.
For more information on Soccerex USA please go to www.soccerex.com/usa.
Sport Session Planner Win!
July 29th 2016. We are delighted to announce that Sport Session Planner has won the CSR/Cause Marketing partnership with Coaches Across Continents, valued at $37,000! This competition, which has been open for the past 2 months was incredibly popular however Sport Session Planner were the lucky winners after answering every question about CAC and our Annual Review 2015 correctly and being drawn out of the hat of eligible entrants. Sport Session Planner is a leading sports software company, based in the UK, with sales offices located throughout the world. Formed in 2011 by sports coaches and world class IT specialists, with over 20 years experience, they have grown to be recognized as one of the worlds leading sports software providers, with thousands of users around the globe.
As part of this partnership Sport Session Planner will receive a bespoke package of CSR/Cause Marketing support over the next year which will be designed, developed and implemented in collaboration with CAC. It will include naming rights for a Coaches Across Continents program in a location of their choice, brand storytelling and partnership promotion among many other things. This will help Sport Session Planner achieve their cause marketing objectives, deliver on their CSR commitments and maximize the return on their social investments.
Thanks very much to everyone who entered this competition. We appreciate your ongoing engagement with Coaches Across Continents.
Win A One World Futbol!
July 11th 2016. There is only a few days left to enter our competition to win a One World Futbol! We are giving twenty lucky CAC supporters the chance to win an ultra-durable One World Futbol. All you have to do is read the Annual Review and complete this simple questionnaire (Hint: if you don’t know the answers you can find them in our Annual Review 2015!). Anyone who answers the questions correctly will be entered into the draw to win!
If you work for a corporation or funder then you can also enter the competition to win a CSR/Cause Marketing partnership. Click here to find out more on that competition.
Next Stop: South Africa – CAC and Chevrolet Take 3
September 25th, 2014. Fresh off the plane from Cambodia, CAC Founder Nick Gates and Senior Staff member Nora Dooley returned to South Africa for our third program in partnership with Chevrolet. The first two took place earlier this year in Bandung, Indonesia, and Chicago, USA, whereas this one was run in a community called Hammanskraal, north of the capital city, Pretoria.
For the first four days of this Chevrolet FC training our team worked in tandem with the South African Football Association (SAFA) who led a D-License course for the 37 ESSP (Extra Support Sport Program) leaders from 17 schools around the Hammanskraal area. This was an introductory level course into coaching football and had a particular focus on life skills. Naturally CAC took the reigns when it came to the On-Field instruction, training these leaders in how to use sport to educate children on important social issues and to develop crucial life skills.
For the following five days our staff went deeper with the ESSP teachers and taught them a total of 47 games that they can use with their students. We worked through many different modules of our social impact curriculum including games from our standard Skills for Life, Conflict Resolution, Health & Wellness, and Gender Equity themes as well as those about Financial Literacy, Female Empowerment, and HIV behavior change.
One game that had a particularly positive impact was renamed Hammanskraal Social Squares to best suit the needs of the group. In this game we divided the group into four teams and had them each stand in one square marked out at each corner of a larger square. We asked each group to think of the most challenging problem facing their community and they came up with poverty, unemployment, corruption, and teenage pregnancy. Then we played the game. When we shouted two of those words, the two teams representing those words had to switch places as fast as possible. Once they got the hang of the rules, we added more challenges such as a ball that every player had to touch before the team arrived at the new square. Then we asked the groups to come up with a new word. This time they had to think of one word that could be a solution to the problem they already thought of. The groups came up with job creation, education, new leadership, and good choices. To make the game more challenging we adjusted the rules so that the squares represented the solutions and the teams had to remember what each square signified. This was a great game for us to play early on in the training in order to start the important conversations about social issues in the community and beyond. The game led to some great discussions on topics such as education and how to beat corruption.
On the final day of the training the coaches organized a festival for local students in order to complete their SAFA D-License. Without any instruction from our team on what games to play with the children, the coaches chose all CAC games and absolutely blew us away with the success of the day. After the festival players were telling us what they learned from the ESSP coaches and brought up lessons like how to avoid peer pressure, the importance of education, gender equality, and solving problems without violence. We were beyond impressed. The transformation that these 37 coaches – 22 women and 15 men – went through over the course of the 10 days was phenomenal.
The final day of the program was the big event where everyone came together at one of the local schools for the big Chevrolet tournament. Manchester United legend Gary Bailey, a native of South Africa, joined the team as well as an all-star crew from our partners at One World Futbol Project (OWFP). The OWFP Founders revealed the donation of the 1,000,000th football in a very special ceremony. The day was a huge success with 17 girls teams from all the schools where our newly trained ESSP Social Impact coaches teach. They competed in small-sided games and the players who demonstrated the most positive attitudes and best sportsmanship were awarded with the opportunity to play in a final match with 2 players from every team.
As the theme for the training was centered on Female Empowerment, this was an incredible way to end the program with so many girls enjoying the beautiful game and their 37 coaches (22 being women) supporting them through it all. We were also honored by the presence of a team of grandmothers called Rekone Gogos FC who train 6 days a week at a nearby field, coached by 2 of the male ESSP coaches. They were the best fans of all and added an extra layer of excitement to an already empowered program.
Stay tuned to see what’s next for our partnership with Chevrolet and Manchester United.