The Half Year in Review
June 11, 2014. The FIFA Men’s World Cup is upon us and Coaches Across Continents has teams of coaches working with local partners in Kenya, Cameroon, Zimbabwe, and starting shortly in four locations in Brazil. Even with all this activity founder Nick Gates also has found time to speak tomorrow morning for 25 minutes on Sirius radio on the Wharton Business network, channel 111 (Thursday, June 12th, 8:00 AM EST).
With the world focused on the showcase event of the world’s greatest game, it seems like an opportune time to reflect on the real power of sport and how Coaches Across Continents is using football to create self-directed learners all over the world to educate about conflict resolution including social inclusion, female empowerment including gender equity; health & wellness including HIV/AIDS behavioral change, and life skills.
One of the biggest stories of the year is our partnership with Chevrolet FC and Manchester United and their “What Do You #PlayFor?” campaign. This will be a two-year, ten-program, multi-country initiative that sees revitalized football pitches and sport for social impact education for local organizations all over the world. The first two “What Do You #PlayFor?” programs of the year were fantastic. Videos have been released detailing the work of Rumah Cemara (Indonesia) and their use of soccer to combat stigma against HIV/AIDS. In total these videos have garnered over 7.3 million views! Within the next month another set of videos will be released regarding our latest training in this campaign with fellow former Beyond Sport Winner Beyond the Ball in Little Village, Chicago, USA.
This year has also seen our coaches on the ground with our Hat Trick Initiative partners in Haiti, Colombia, Mexico, Sierra Leone, Nigeria, Indonesia, Uganda, Kenya, Tanzania (including Zanzibar), Cameroon, Zimbabwe, and the USA. Overall CAC is projecting that we will conclude 2014 having worked on field with our partners in 28 countries with an estimated 75 local organizations using sport for social impact. This will educate over 3,000 local leaders who will further impact 250,000 children. Even when CAC is not on the ground with our partners we are thrilled to see their progress and work with them through on-line resources. Recently our curriculum was adopted in schools in Nepal and Tanzania. On March 8th, our female empowerment games were played by our partner programs for International Women’s Day. CAC has also signed on with Peace One Day for their One Day One Goal initiative when our games will be played by organizations in over 130 countries on Peace Day, September 21st. The final global day that we support with our global network will be World AIDS Day on December 1st.
Off field in 2014 Coaches Across Continents has spoken at top events including the Next Step Conference in India, the NSCAA Convention in Philadelphia, Reach Out to Asia’s “Empower” Conference in Qatar, and the Hofstra Soccer Conference in New York where our Chief Executive Strategist, Brian Suskiewicz, had the great privilege of speaking with Pelé.
Furthermore CAC is one of six organizations selected by UNICEF to develop a global child rights policy concerning children in sport. We are proud that in 2014 every participant of our coaching courses has had a practical and locally relevant Child Rights education session. Off field has also seen the launch of a new website, new branding and logos with the phenomenal work of the Taiji Group, and a more focused mission towards creating self-directed learners over the course of our Hat Trick Initiative.
It is for all these reasons that Coaches Across Continents is the global leader in sport for social impact. Coaches Across Continents will continue to push forward as the global leader in sport for social impact as we continue our mission of enabling communities to create lasting social change through sport. As we move forward, we are working towards our vision of realizing the day when all governments, municipalities, schools and communities have the skills to use sport as a social impact tool and make the choice to do so.
If you or your organization want to get involved or support Coaches Across Continents, please contact us at or find the information you are looking for on our new-look website, built by the Taiji Group!