Choice For Women, a specialized women-led organization working within Coaches Across Continents, was unveiled today. Choice For Women aims to equip girls and women with the tools to become global Active Citizens, achieve UN SDG 5.1, and create a more gender-equal world. By utilizing CAC’s extensive resources, Choice For Women will amplify the voices of girls and women, and empower women-centered organizations, corporations, and initiatives across the globe. 

While Choice For Women is new, CAC’s work in this area is not. UN SDG 5.1 (to end discrimination against women and girls) has served as a target for CAC since its inception, and has inspired many initiatives over the years. CAC’s ASK for Choice Curriculum: Attitudes Skills and Knowledge for Choice, was designed in 2014 and has since been used by over 100 of our community-based partners. Our Sexual and Reproductive Health and Rights (SRHR) curriculum was created in 2019 as part of a nationwide initiative in Tanzania and is now used internationally. Additionally, the Step Up program, which focuses on career development for female professional athletes, is the first of its kind. Step Up provides athletes with the opportunity to gain vital work experience while developing their social voice with global impact! 

In addition to the aforementioned initiatives, CAC serves many female educators and coaches, women-led organizations, and girl-focused groups. Choice For Women grew out of a need to consolidate all of CAC’s existing women’s-centered programming under one umbrella, and have a space solely dedicated to advancing the lives of women and girls that operates with the full thrust of CAC. 

Thus, Choice For Women’s structure mirrors that of CAC, and is divided into four divisions: Influence, Innovate, Impact, and Instruct. Choice for Women Influence advises governments, confederations, global NGOs, policy makers, and key donors. Choice for Women Innovate creates Corporate Social Purpose and Cause Marketing legacies for corporations and foundations. Choice for Women Impact advances local organizations by delivering year-round sustainable, strategic resources. Choice for Women Instruct uses Purposeful Play and Education Outside the Classroom to develop women as leaders and educate young people through on-field activities and gender-sensitive curriculum. 

If you would like to support Choice For Women, one opportunity is to participate in our live Auction and Raffle. Our esteemed auction item is a 1999 Women’s World Cup Ball signed by the championship-winning US Women’s National Team (including signatures from Mia Hamm, Brandi Chastain, Brianna Scurry, Michelle Akers and Tracy Noonan). We are also raffling a mini-ball signed by the 2021 NWSL Champions: The Washington Spirit, led by Kelley O’Hara, Andi Sullivan, and Trinity Rodman. Bidding and raffle ticket sales close on December 13, 2021 at 11:59pm EST. 

For all inquiries, please contact us at .