Evaluating Coaches Across Continents’ 2015 Impact So Far
“The best thing about working with Coaches Across Continents is the unique and special impact of the CAC program.”
Paul Lwanga, Football for Hope, Peace & Unity participant, Rwanda.
August 17th 2015. Monitoring and Evaluation (M&E) plays an important part in everything we do at Coaches Across Continents: baseline/endline surveys involve every coach, and quantitative and qualitative data is collected at every program. CAC uses its data and statistics to evaluate current practice as well as to inform future developments.
Comprehensive needs analysis allows CAC to identify the greatest social impact needs and priorities and to design locally relevant programs for partners. Baseline statistics demonstrate the initial attitudes, skills and knowledge of the coaches, including what they know about child protection, their understanding of football for social impact, or their inclination towards gender equality in sport.
For example, only 15% of participants had ever coached a game of football for social impact before working with CAC in 2015 and only 7% of coaches have had training in how to protect children on the sports field. In many communities, less than a third of local coaches were coaching or planning on coaching girls prior to working with CAC in 2015. In some programs, none of the participants were coaching or planning on coaching girls.
CAC’s WISER M&E model makes it possible to follow the growth of the organization as well as to identify the successes and impacts programs are having year-round in communities.
Since the beginning of 2015, 19,376 On-Field coaching education hours have been dedicated to local communities. CAC has worked with 51 implementing partners, 823 community partners, and 2,225 local coaches. In total so far, CAC has reached 180,879 youth in 2015. At this time of year in 2014, CAC had only worked with 42 implementing partners, 685 community members, 1,859 local coaches and had reached 132,375 youth.
In addition to On-Field coaching education, CAC delivers year-round support to partner programs such as Online Coaching Education, curriculum development, strategic planning, M&E development, social media support or sharing of best practices. This maximizes social impact and allows for the incredible impacts our partners achieve in their local communities.
Some of the successes so far this year have included:
– local coaches implementing the CAC curriculum with indigenous children to educate on drug abuse in Mexico.
– the launch of a menstruation awareness and sanitary towel collection campaign to “encourage men to be more involved in what the adolescent girls and women go through in their menstruation cycle” in Nairobi, Kenya.
– the creation of an entirely new NGO, ‘Green-Kenya’ for better implementation of the CAC curriculum in Kenyan communities with a specific focus on the environment.
– the expansion of implementing partner Uni Papua to 28 communities in Indonesia.
– the start of numerous new female empowerment through sport initiatives in Cameroon, Kenya, Zanzibar, and India.
– the incorporation of CAC HIV games into daily trainings in Hyderabad, India, a topic that was previously avoided due to cultural sensitivities. Local coaches are now openly discussing sexual education in Hyderabad through sport for social impact.
– the Mbarara community in Western Uganda working to build primary and secondary schools with playgrounds in order to provide children with sport for social impact education.
For more information on Coaches Across Continents’ impacts in developing communities, you can read the ‘2014 In Review’ report.
Measuring the Immeasurable: Social Impact
September 1st, 2014. Coaches Across Continents’ unique WISER monitoring and evaluation (M&E) provides a detailed picture of what is happening on the ground. Not only does our M&E measure the outcomes of our On-Field programs, it also gives us valuable insights into the impact CAC is having year-round in local communities across the globe. Accounting for the successes and challenges unique to each partner program allows us to continuously improve the quality of our programs and systems.
Our team has just finished a half-year review of our On-Field programs. In 2014, CAC has piloted many initiatives, including training in M&E and child protection and our finalized Hat-Trick curriculum. Here is what our monitoring and evaluation is telling us.
So far, CAC has conducted 42 trainings for 38 implementing partner programs in 2014, reaching 1,859 coaches who will in turn impact 132,375 youth in their respective communities.
CAC strives to build strong, collaborative partnerships to achieve sustainability by creating local networks of football for social impact leaders around the world. As a result, the number of local member partners CAC works with has considerably increased: since the beginning of 2014, CAC has empowered 685 community partners, five times more than in 2013. Our programs connect like-minded educators who can serve as a resource to one another: local coaches in Zimbabwe created a Facebook group to keep in touch, coaches in Tanzania planned weekly meetings, and a committee was set up in Zambia to oversee the implementation of CAC’s 24-week curriculum.
In addition to developing a football resource packet for Peace One Day to be played in over 130 countries leading up to September 21st, CAC launched its improved Hat-Trick curriculum in January, based on our ‘Chance to Choice’ philosophy. The curriculum is composed of more than 180 games, including a new child rights module bringing to life the UNICEF Convention on the Rights of the Child. The curriculum allows for even more flexibility to fit the distinctive social needs of each community. In total, more than 120 different games, linked to 36 different role models, have been played in 2014.
CAC is particularly successful in training local coaches and organizations in using football for social impact. For instance, 97% of all local coaches now know a football game to teach children to find creative solutions to their problems instead of asking for the answer, compared to 24% prior to 2014.
Health and Wellness is an important component of our curriculum. This includes many HIV behavior change games,and 95% of local coaches trained know a football game to teach children about how to protect themselves against sexually transmitted diseases, compared to only 31% of coaches who had never attended a CAC training. Returning coaches have noticed an improvement in their players’ overall health and their awareness of the importance of taking care of their bodies following the implementation of CAC games throughout the year.
CAC places an important emphasis on female empowerment and female participation in sports. Out of the 36 role models used On-Field, 25 were female, giving more than 90% of local coaches the tools to teach children about powerful female role models. Games directly addressing female empowerment and women’s roles in society have lead to numerous discussions around the world about the root causes of inequality, traditional roles of women and men, ways of integrating women and girls in the community, or the importance of female participation in sports. This has led to increased female participation, with 70% of local coaches planning on integrating girls in their teams, double the amount at the beginning of the year. Brazil clubs have expressed their desire to add girls to their trainings, and other groups have created girls specific afterschool groups, teams, and leagues. In Zanzibar participants brainstormed five solutions they could implement to give more power to women in their community after playing one of CAC’s gender equity games.
A few impacts of our conflict resolution and social inclusion games include local coaches engaging in discussions concerning homosexuality and in identifying solutions to tackle widespread corruption. Our Peace Day games have been launched in many communities affected by a long history of conflict and violence such as the DRC and Rwanda. A game between a deaf and an able-bodied team was organized at the end of our program in Sierra Leone that focused largely on integrating people with disabilities; an unprecedented event according to our partner program.
Quantified Impact from our Baseline/Endline Questions:
- Do you know a football game to teach young people to find creative solutions to their problems, both as a team and individually, instead of asking for the answer?
- Do you know a football game to teach young people how to protect themselves from sexually transmitted infections, including HIV/AIDS?
- Do you know a football game to teach young people about the role and place of women and girls on the soccer field, at home and in the community?
- Do you know a football game to teach young people how best to resolve conflict?
100% of our participants have received training in child protection and have promised to “ALWAYS protect and NEVER abuse children and young people in their care”, now mandatory to receive a CAC certificate.Only 14% said they had received child protection training before being involved with CAC. In Kitale, Kenya, 150 children learned their rights for the first time and spoke up about child abuse in their community. Child rights games have been played at 50% of our programs and inspired local coaches to invent new games teaching children about their rights.
CAC also keeps track of our partners’ progress towards Self-Directed Learning. One third of coaches participating in a CAC program this year had already attended another CAC training a previous year. This is crucial to develop local ownership and self-sufficiency.
Introducing new methodology and best practices is the first step towards creating self-directed learners. More than 20 of our partner programs reported that CAC introduced ‘new learning’ or a ‘new way of coaching.’
In spite of 64% of our 2014 programs entering the first year of the partnership, 47% of them are in the adapt or create stages of Self-Directed Learning, whereby they not only understand the concept of sport for social impact but are also capable of adapting or inventing games to address new social issues. Participants all around the world have developed their own football for social impact curriculum. Themes include child rights that address regional laws, deforestation, combating HIV stigma, cholera, malaria, wealth redistribution and maternal mortality.
CAC has also been active Off-Field, speaking at high-level events in India, Qatar, San Francisco and New York on a wide range of topics including CSR policy for football development, sport for development, youth development and empowering girls through sports. In 2014, CAC launched a new corporate partnership with Chevrolet, which has already had tremendous success with projects benefiting our local partners Rumah Cemara in Bandung, Indonesia and Beyond the Ball in Chicago, USA. The CAC team has also put our writing skills to the test, and our paper on CAC’s Self-Directed Learning model was accepted for publication in a special issue of Soccer & Society. To end the first half of 2014 on a high note, CAC has been shortlisted for the 2014 Beyond Sport Awards for the highly competitive Corporate of the Year category.
2013: Off the Field
January 1st 2014. Happy New Year! Coaches Across Continents have had an incredible 2013 both with the programs all over the world and with the development of the organisation to ensure the quality and consistency of the work that is done. Across the board CAC have worked in more countries with more community partners, coached more local coaches and reached more children through the program. This operational growth is not possible without constant work behind the scenes to ensure that CAC adapts and improves to solidify its spot as global leaders in sport for social impact.
Coaches Across Continents is based on collaborative partnerships which are used to ensure the greatest impact for the communities in which we work. From on field partnerships with all 51 of our community partners to off field partnerships which strengthen the organisation they are integral to our success. In 2013 we continued to develop our partnership with One World Futbol, the maker of the virtually indestructible ball. These sustainable balls are now being used at most of our programs with many of our community partners gaining access to the ball. Our network of NGO’s benefits One World Futbol and the balls add great value to our program. We filmed a program in Brazil for One World Futbol/ Chevrolet and ESPN which resulted in some inspiring footage for all parties involved.
Our work with Standard Chartered bank led to many incredible programs in 2013 in Ghana, Tanzania and Indonesia highlighting the potential for successful non-profit and corporate partnerships. The Standard Chartered/ Women Win/ Coaches Across Continents GOAL female empowerment program also succeeded by reaching thousands more young people. CAC also demonstrated our ability to engage employees by running training for a large number of Standard Chartered employees in Indonesia. We have worked closely with other partners such as XL Soccer, and Harvard University in 2013 while our membership within the Street Football World and Beyond Sport networks continue to be invaluable.
CAC have also had a strong presence off the field at global conferences and workshops which highlight the importance of sport and its ability to positively impact communities. In April we attended the Soccerex event in Manchester, UK. Combining with OWF we had a booth and were able to generate exposure and meet with many influential people in the world of sport. This was followed by Nick Gates, the founder of CAC, speaking at a Soccerex convention in Brazil in June. In September CAC participated in the Street Football World North America workshop in Philadelphia. This involved high level meetings focused on strategic direction, monitoring and evaluation and human resource. Following this workshop Nick spoke at the Beyond Soccer and Beyond Sport events in Philadelphia.
This meant that CAC were represented on panels concerning monitoring the success of the program and curriculum development demonstrating the high regard with which CAC is held in the sport for social impact community. Throughout the year CAC has been recognised in the field with requests to both speak and to attend events such as the Doha Goals Forum in December and the Social Venture Network convention in Baltimore. As sport for social impact grows it is clear that CAC has been recognised as a global leader in terms of programming, strategic growth, evaluation and curriculum. This standing in the community has already continued into 2014 with Nick scheduled to speak at a conference in India in February.
The on-field growth over 5 years has precipitated a development and growth in the organisation off the field. There are now more staff to run and develop CAC with more needed in 2014 to continue the previous years successes. Our coach advisory board constantly work to develop our curriculum to be at the forefront of international issues such as child protection and women’s rights. While the business advisory board are key in allowing these programs to run smoothly through their improvement of organisational policies and practices. Our award winning WISER monitoring and evaluation system is regularly tested and adapted to stay ahead of the curve.
We understand the importance of an innovative and relevant organisation and therefore have been undergoing an in depth brand refresh process with the help of the Taiji brand group. In the coming weeks and months this process will be finalised with positive implications for Coaches Across Continents, our community partners and participants. Moving into 2014 CAC will be growing, having impact and having fun with our proven concept of using soccer to create social change in communities across the world.
Coaches Across Continents Speak at Beyond Sport!
20th September 2013. Last week Coaches Across Continents’ founder Nick Gates spoke at the Beyond Soccer and Beyond Sport summits in Philadelphia. These summits, now in their 5th year, brought together all the key players in the sport for social impact field. This included our partners such as GOALS Haiti, Play Soccer International, Rumah Cemara, One World Futbol, Women Win, Soccer Without Borders USA, streetfootballworld, Thomson Reuters, Mifalot and UNICEF.
Nick was invited to speak at a high level Monitoring and Evaluation workshop at the Beyond Soccer summit held at the PPL Park, home of the Philadelphia Union. He highlighted our innovative WISER reports and their effectiveness at providing us with quantitative and qualitative results. Following this the Beyond Sport summit at LOEWS Hotel, Philadelphia requested his participation in panels discussing curriculum design and model development. During these panels Nick discussed our chance to choice curriculum which uses a Hat-Trick initiative to create sustainable social impact at all of our community partner sites. The conference, which had over 1000 attendees over the 4 days, clearly understood that CAC’s model, curriculum and monitoring and evaluation system is one which should be publicised and emphasised for all organisations working in sport for social impact to learn from.
Due to CAC’s status in the field we were also able to have representatives participating in other workshops which looked at topics such as sustainability, partnerships, branding and youth violence in urban communities. This led to admiration for our work with Community Impact Coaches who are able to have significant impact on their communities and our partnership with One World Futbol which is key to the sustainability of all or our programs. We were also able to engage and develop our links with UNICEF, Rumah Cemara, GOALS Haiti and Mifalot.
The conclusion to the summit was the Beyond Sport awards which included nominations for Rumah Cemara, Soccer Without Borders USA and a great win for Moving the Goalposts Kilifi in the Sport for Health Award category. These awards are particularly important for CAC who won best new project award at the inaugural Beyond Sport 2009. Best new project this year went to Sports for Juvenile Justice a Philadelphia Youth Sports Collaborative program. We were also able to enjoy talk on key issues from renowned speakers such as Brian Dawkins, David Stern, Dikembe Mutombo, Mayor Michael Nutter, Tim Shriver, Jeffrey Lurie, Will Greenwood, Loretta Claiborne, Tony Sanneh and Governor Ed Rendell.
CAC’s Unique Monitoring and Evaluation System
May 3rd, 2013: Coaches Across Continents works in complex, challenging, and constantly changing environments which demand a significant degree of knowledge, analysis, judgment, and flexibility in order to meet the context-specific requirements of every unique situation. Accordingly, CAC has to adapt our work in significantly varying situations. To do so, we monitor and evaluate our programs, which allows us to better understand our partners and to work together to ensure that, year after year, the training and guidance received are the most fitted to the local context and community.
CAC’ specialized monitoring and evaluation system allows us to keep track of the unique issues, challenges, strengths and successes not only in our community partners but also within our own coaching team and methodology. Monitoring and evaluation begins with ongoing communication with partner leaders, even before the on-field training starts. During our training we keep records of local coaches’ attendance, hours on the field, number of children reached as well as the games taught to local coaches.
To measure the learning of local coaches, we have developed a set of baseline and endline questions: “yes or no” questions that we ask to the local coaches at the beginning and end of each program. These questions allow us to measure the increase in knowledge and comprehension of football for social impact among local coaches. There are three questions for each football for social impact theme. We then compile a graph with the results : see below for an example of baseline and endline questions and results for the gender equity theme for our 2013 program with Play Soccer Ghana
Gender Equity Baseline and Endline Questions
1. Do you know how to use football to teach young people about the role and place of women and girls on the soccer field, at home and in the community?
2. Do you know how to use football to give girls confidence to “have a voice” and make personal choices through football?
3. Do you know how to teach girls about powerful female role models?
Following the on-field training, the CAC team evaluates the program based on our WISER model, designed to take account of idiosyncratic local needs, perspectives, and opportunities. The WISER evaluation is focused on not only the outcomes but also the processes and steps to reach these outcomes and is inclusive to various factors that other models might be missed. The WISER Model evaluates the following criteria :
With all this information, CAC then compiles a qualitative overview of the program with suggestions for further years. We also record the unique impacts that result each year from the training delivered by the CAC team: our impact models try to capture how CAC’s tools and resources create impact within the community. The model takes into account the inputs, outputs, and outcomes from each year of the partnership and gives room for unique circumstances, or unexpected results.
In the end a global picture emerges that allows us to understand our role as a partner to many organizations and to reasses our approach with each partner program moving forward.
Watch our video to learn more about our unique Monitoring and Evaluation system !
2013 Coaches Across Continents: Impact Numbers
February 28th, 2013.
In 2012 our coach educators worked 20,928 hours “In Community” Hours in 13 countries working with 214 local community partners.
Our “Coaches Taught” number was 1767 local teachers, coaches and leaders and our “Children Impacted” was 119,087 young people in their community.
We have distributed $45,655 of soccer equipment, been interviewed more than 112 times by local press and tv, and written 30 WISER Monitoring and Evaluation reports. We’ve filmed 1 new documentary.
The Coaches Across Continents founder travelled more 89,000 miles and our On Field strategist has travelled more than 69,000 miles!
For 2013 we have already accepted new partner communities in 5 new countries but unfortunately the demand is so great that we had to turn down more than 365 partnership requests in 2012.
In 2013 we launch our first ambitious marketing partnership with One World Futbol where for every new ‘like’ at www.facebook.com/coachesacrosscontinents we receive a soccer ball that we pass on to our community partners. Our aim is more than 10,000 soccer balls.