• Play for Health With Disney

    COACHES ACROSS CONTINENTS, DISNEY & LOCAL ORGANIZATIONS ‘PLAY FOR HEALTH’ IN LATIN AMERICA

    • Disney believes in the importance of healthy living and nutrition for children globally.
    • In line with that belief Coaches Across Continents is pleased to announce ‘Play for Health’, an international initiative using play to promote healthy living, nutrition, and physical activity in Argentina, Brazil, and Mexico.
    • 8 established community organizations will deliver sustainable education programs teaching underserved youth aged 11-18 why healthy living is important.

    Coaches Across Continents (CAC) and Creating Legacies 17 is delighted to be working with Disney on ‘Play for Health’, an expanded initiative promoting healthy living within low socio-economic communities in Argentina, Brazil and Mexico. CAC have designed a unique play-based healthy living curriculum which ensures youth leaders have the tools to discuss vital Disney messages around nutrition, physical activity, mental health, and hydration. The curriculum is consistent while being adaptable for the specific challenges facing a diverse range of communities in the chosen countries. CAC is training 8 community partners and their youth leaders in the 3 countries about using the curriculum, ensuring child protection, and core coaching methodology.

    After piloting the initiative in 2 communities in 2020/21 we are delighted to expand this program to 8 communities in 2021/22. In each community established partner organizations have been selected to receive the curriculum and training and deliver play-based youth programs with underserved populations.

    In Argentina this initiative will be delivered in Bolougne (Revolucion Pelota and Starte), Buenos Aires (Queres Jugar), and Mar del Plata (Cambio de Paso).

    In Brazil this initiative will be delivered in Campo Limpo, SP (Instituto Barrichello) and Morro do Castro, RJ (UMRio/ONERio).

    In Mexico this initiative will be delivered in Guanajuato (Vibra Leon), Puebla (Topos FC), and Valle de Chalco (Natlik A.C.).

    The anticipated impact of this initiative is that 80 leaders will be trained to be healthy living community educators and 4,000 underserved youth aged 11-18 will be educated in Disney healthy living. The beneficiaries vary depending on the partner organization and community; from blind youth in Puebla, Mexico to children at-risk of hunger in Morro do Castro, Brazil.

    We are excited to bring this partnership to new communities, delivered within local COVID-19 restrictions.

    “At Disney we know that our stories reach millions of families in the entire region, and that is why we have an enormous responsibility and opportunity in inspire positive habits and values. Diet, active life, rest and hygiene are the first habits we acquire from a young age, and we believe that, through our content, experiences, characters and stories, we can collaborate in identifying them and then adopting them. Support for organizations that achieve positively impact children and young people through food and Sport is part of making healthy life a proposal more accessible to all childhood”.

    Belén Urbaneja, Director of Social Responsibility Corporate, Brand Management and Diversity, Equity and Inclusion, The Walt Disney Company Latin America.

    “We are honored to be expanding our partnership with Disney in Latin America. Their commitment to healthy living aligns perfectly with our mission to use play to address the Sustainable Development Goals. As a result of Disney’s invaluable support we will be able to educate thousands of children in 8 communities about the importance of eating healthily, participating in physical activity, and maintaining mental health. As we live through a global pandemic the urgent need for programs such as ‘Play for Health’ only becomes more apparent.”

    Nick Gates, Coaches Across Continents Founder

    ABOUT THE ORGANIZATIONS:

    About #ViveMásSaludable

    Disney’s commitment to fostering healthier generations takes life under its #ViveMásSaludable initiative, which is expressed in internal and external activities in Latin America: social investment, programs for employees, content, promotions and licenses, advertising business, events and experiences. Using the power of entertainment and guided by a comprehensive policy, the initiative offers creative, diverse and entertaining proposals to motivate and facilitate healthier lifestyles, with a special focus on childhood.

    Coaches Across Continents

    Coaches Across Continents is an award-winning non-profit focused on education and community development. Its Purposeful Play curriculum and Education Outside the Classroom (EOC) methodology supports communities to design pathways towards social change based on the UN Sustainable Development Goals. EOC empowers communities, organizations, leaders and young people to analyze their needs and implement strategies to choose their futures. CAC has trained and certified 25,000+ community coaches and leaders, and annually, provides quality education for over 16 million youth.

    CONTACTS:

    Coaches Across Continents – Adam Burgess,

    Disney Official Press Release- Spanish

    Press Release- English

    Press Release- Spanish

    Press Release- Portuguese

  • Street Soccer for Social Impact

    March 5, 2014. From the beach to the city, CAC programs in Mexico moved to the capital for an intensive, three-day training with a great new partner. Street Soccer Mexico is based in Mexico City but has leagues running throughout the country. Coaches traveled great distances to be part of our program, but unfortunately, lack of funds prevented even more from making the trip. This organization’s initiative centers on getting youth off the street, away from negative influences, and onto teams where they are taught life skills and hopefully given hope for their future.2014-02-18 14.38.02

    For these three days we ran a three-hour session each morning and afternoon and had between thirty and forty coaches throughout the program. This group was made up of a truly diverse scope of participants ranging from international freestyle football champions to the president of Street Soccer Mexico himself. Our team was thoroughly impressed with this group, and particular note must be given to Alejandro, a single-leg amputee and excellent footballer who attended our training with his coach. This posed a welcome challenge for our team as we worked to develop a curriculum that could be enjoyed by the group as a whole, and by the final day it was clear how pleased all parties were with the result. We were also joined by One World Futbol (OWF) Chief Operating Officer, Arnold Ambiel, alongside his son, Nick, on break from high school. Valuable partners for both CAC and Street Soccer Mexico, it was wonderful to have OWF representatives on the field with us, playing with their own indestructible footballs and watching them come to life during CAC games.

    2014-02-19 13.44.22One of the priorities for the week, stressed by the participants, was to teach games that addressed the issue of discrimination, and the many forms it can take in our community. One of the games we chose to play in order to tackle this issue on the football field was Falcao for Gender Equity.  In this game one team is attacking one goal and defending three goals, while the other team is defending one goal and attacking three goals… That is so not fair!  Yes, yes, we know. The idea is to provoke that sense of unfairness to demonstrate the absence of equal opportunities in our society. So, what’s not fair? Can you give me an example of a time when you or someone you know did not have the same opportunity as others? Why? Because of how they look, the color of their skin, their ability to play football, how fast they can solve a math problem, whether they have all their body parts, how much they weigh, what organ they have between their legs? With this game we use a really fun – and I mean really fun, our coaches always have to jump in and play – football game to emphasize the reality of discrimination in the world. We always pose the questions to the group, however, in order to learn from them about their community, the different types of discrimination they face in their schools, on their teams.

    Our three coaches for this program, Sophie, Nora, and Tomas, the Latin American team, were extremely impressed with this group session after session, day after day. They showed up with smiles, enthusiasm, an eagerness to learn, and above all, a passion for their work and a commitment to the social impact side of coaching football. The future of this partnership with Street Soccer Mexico is booming with potential, and we cannot wait to hear about what they do throughout the year.

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