• Play for Health With Disney

    COACHES ACROSS CONTINENTS, DISNEY & LOCAL ORGANIZATIONS ‘PLAY FOR HEALTH’ IN LATIN AMERICA

    • Disney believes in the importance of healthy living and nutrition for children globally.
    • In line with that belief Coaches Across Continents is pleased to announce ‘Play for Health’, an international initiative using play to promote healthy living, nutrition, and physical activity in Argentina, Brazil, and Mexico.
    • 8 established community organizations will deliver sustainable education programs teaching underserved youth aged 11-18 why healthy living is important.

    Coaches Across Continents (CAC) and Creating Legacies 17 is delighted to be working with Disney on ‘Play for Health’, an expanded initiative promoting healthy living within low socio-economic communities in Argentina, Brazil and Mexico. CAC have designed a unique play-based healthy living curriculum which ensures youth leaders have the tools to discuss vital Disney messages around nutrition, physical activity, mental health, and hydration. The curriculum is consistent while being adaptable for the specific challenges facing a diverse range of communities in the chosen countries. CAC is training 8 community partners and their youth leaders in the 3 countries about using the curriculum, ensuring child protection, and core coaching methodology.

    After piloting the initiative in 2 communities in 2020/21 we are delighted to expand this program to 8 communities in 2021/22. In each community established partner organizations have been selected to receive the curriculum and training and deliver play-based youth programs with underserved populations.

    In Argentina this initiative will be delivered in Bolougne (Revolucion Pelota and Starte), Buenos Aires (Queres Jugar), and Mar del Plata (Cambio de Paso).

    In Brazil this initiative will be delivered in Campo Limpo, SP (Instituto Barrichello) and Morro do Castro, RJ (UMRio/ONERio).

    In Mexico this initiative will be delivered in Guanajuato (Vibra Leon), Puebla (Topos FC), and Valle de Chalco (Natlik A.C.).

    The anticipated impact of this initiative is that 80 leaders will be trained to be healthy living community educators and 4,000 underserved youth aged 11-18 will be educated in Disney healthy living. The beneficiaries vary depending on the partner organization and community; from blind youth in Puebla, Mexico to children at-risk of hunger in Morro do Castro, Brazil.

    We are excited to bring this partnership to new communities, delivered within local COVID-19 restrictions.

    “At Disney we know that our stories reach millions of families in the entire region, and that is why we have an enormous responsibility and opportunity in inspire positive habits and values. Diet, active life, rest and hygiene are the first habits we acquire from a young age, and we believe that, through our content, experiences, characters and stories, we can collaborate in identifying them and then adopting them. Support for organizations that achieve positively impact children and young people through food and Sport is part of making healthy life a proposal more accessible to all childhood”.

    Belén Urbaneja, Director of Social Responsibility Corporate, Brand Management and Diversity, Equity and Inclusion, The Walt Disney Company Latin America.

    “We are honored to be expanding our partnership with Disney in Latin America. Their commitment to healthy living aligns perfectly with our mission to use play to address the Sustainable Development Goals. As a result of Disney’s invaluable support we will be able to educate thousands of children in 8 communities about the importance of eating healthily, participating in physical activity, and maintaining mental health. As we live through a global pandemic the urgent need for programs such as ‘Play for Health’ only becomes more apparent.”

    Nick Gates, Coaches Across Continents Founder

    ABOUT THE ORGANIZATIONS:

    About #ViveMásSaludable

    Disney’s commitment to fostering healthier generations takes life under its #ViveMásSaludable initiative, which is expressed in internal and external activities in Latin America: social investment, programs for employees, content, promotions and licenses, advertising business, events and experiences. Using the power of entertainment and guided by a comprehensive policy, the initiative offers creative, diverse and entertaining proposals to motivate and facilitate healthier lifestyles, with a special focus on childhood.

    Coaches Across Continents

    Coaches Across Continents is an award-winning non-profit focused on education and community development. Its Purposeful Play curriculum and Education Outside the Classroom (EOC) methodology supports communities to design pathways towards social change based on the UN Sustainable Development Goals. EOC empowers communities, organizations, leaders and young people to analyze their needs and implement strategies to choose their futures. CAC has trained and certified 25,000+ community coaches and leaders, and annually, provides quality education for over 16 million youth.

    CONTACTS:

    Coaches Across Continents – Adam Burgess,

    Disney Official Press Release- Spanish

    Press Release- English

    Press Release- Spanish

    Press Release- Portuguese

  • CAC Win Global Health & Pharma Award

    October 26th 2017. Coaches Across Continents (CAC) is delighted to announce that we have been awarded Best Sport & Social Impact Organization 2017 by Global Health and Pharma. GHP is a global information sharing platform & a multi-disciplinary members community. Established to enhance communication networks & collaboration across all themes and disciplines within 3 main categories; Human, Animal & Environmental Health.

    CAC uses sport for social impact to address a wide range of social problems related to health and wellness including HIV behavior change, nutrition, drugs and alcohol abuse, and active living. Our flexible Education Outside the Classroom curriculum allows us to work with each partner and community and design a customized curriculum for them which addresses the specific problems they face.

    We are delighted that our global commitment to addressing health problems has been recognized by GHP and thank them for this award! This is the 22nd award that Coaches Across Continents has won in 9 years!

  • Brazil for Attitudes, aka Always #LikeAGirl

    2nd time Coaches Across Continents volunteer Marie Margolius blogs from our recent Mexican program with the Rafa Marquez Foundation.

    February 2nd 2015. The second week of our Mexico trip brought Anna, Nick, Markus and I to Guadalajara to work with the Rafa Marquez Foundation. The Foundation was built with three cornerstones of children’s rights in mind: Nutrition, Education, and Sport. The Foundation aims to allow the children of Mexico access to each of the three. Each day, the 700+ children that are enrolled in the program make their way to one of the two Rafa Marquez sites, where they receive lunch, attend classes including computer science, reading and writing, and are provided with a BEAUTIFUL space to play the sport of their choice. And in the midst of the run-down, poverty and violence-stricken neighborhoods where the Foundation sites are situated, using the word “beautiful” to describe the sites seems to be an understatement. RFM provides it’s kids with a safe haven; a clean place that doesn’t match their dirtied clothes and faces. A place where dozens of volunteers and employees shower the kids with caring affection that they might not receive at home. A place where they can run, laugh and play freely without any trace of the violent life that Mexico’s streets contain. It is a beautiful place both for it’s stunning grounds and also for all of the things it offers and represents for the children who attend.

    While the Foundation encourages kids to play sports as a part of their effort to keep them safe and productive, it doesn’t use sport for social impact, so the room for RFM to grow into that space using CACs games was very exciting for us. Most of the adults we worked with were not actually athletic coaches, and in fact many had no athletic experience at all. They were teachers, parents, psychologists, social workers and volunteers, who were simply excited to learn and improve the already amazing Rafa Marquez Foundation. This made the dynamic of the week unique and exciting, presenting us with the challenge of putting together a curriculum of games that could be played in almost any setting — not just on a soccer field. As of right now, RFM has physical education-like classes for ages 4-15, and allows the kids to use the facilities as they please. By the end of the three years of the CAC Hat-Trick Initiative, we hope that the fields of RFM will be alive with the CAC social impact games, providing even more value to the “Sport” aspect of the RFM.

    After our three hour training session each day, Anna, Markus, Nick and I hung around the Foundation, eating lunch with the kids and watching their on and off field classes. One day a four year old boy and his sister came up to Anna and I and made a startling confession. Attempting to translate his Spanish, Anna and I heard the boy talk about being hit by his father who didn’t live with him anymore. Another day, a social worker told us stories of the all too common sexual and physical child abuse in various homes. Nick and I drove through the neighborhood to see closed and run-down shops, houses with plastic tarps as roofs, no running or clean water, and one or two twin sized mattresses as beds for three times as many bodies. As we learned more and more about the context that the RFM exists in, we grew more impressed and moved by the Foundation’s impact. They have started by providing children with some of their most basic rights: food, education and safety. We hope that in years to come, the CAC curriculum can add to this base and help provide these kids with skills they can use outside the four walls of the RFM classrooms and off of the soccer pitch, too.

    During the course of our week long program, Nick, Markus Anna and I focused on the problems that the RFM helped us identify: drug and alcohol abuse, gang violence, child abuse and gender inequality. With such an intelligent group, most of whom were women, I was excited to learn about the culture of gender in Guadalajara. On the last day, we played a game called Brazil for Attitude. The game is simple: the coach asks the players to do a number of different things, first “like a girl” and then “like a boy.” Invariably, when told to run like a girl, the participants trotted around slowly with their arms and wrists flicked out to the side in unathletic form, in contrast to the hard and fast sprints they offered when told to run like a boy. When asked to punch or kick like a girl, dozens of yelps and whimpers accompanied half-hearted flailing arms and wimpy kicks. When providing examples of boy-like kicks and punches each participant concentrated and delivered hard, vicious blows.** The responses from the participants, which we expected to see, were not unique to Guadalajara, and provided a small indication of gender situation and interpretation in Mexico. The exercise exemplified how much room for improvement there is in the realm of gender equality, even among this group of supremely educated and kind people. We cannot wait to see this improvement in the Rafa Marquez Foundation over the next three years.

    **CAC has a Female Empowerment game called Brazil for Attitudes and we were delighted to see an independent version highlighted by the brand Always in their “Like A Girl” campaign, shown during the Super Bowl and attached here:  https://www.youtube.com/watch?v=XjJQBjWYDTs We are grateful to Always for bringing this universal problem to an international audience as we at CAC see this issue every day.

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