We Are Moving With Rexona
Creating Legacies 17, the Coaches Across Continents consultancy brand, is proud to be a partner on the Rexona Breaking Limits Programme. Rexona, also known as Degree, Sure or Shield, is a Unilever deodorant brand dedicated to getting people moving.
The Breaking Limits Programme is a cutting-edge initiative developed in partnership with Beyond Sport to transform the lives of young people through sport and physical activity. Launched on April 6th, the International Day of Sport for Development and Peace/ the programme will empower millions of young people with the confidence and opportunity to move more. Everyone deserves the right to experience the many benefits movement brings – whoever you are, however you move. Follow @rexona to learn more about the #Rexona #BreakingLimits programme.
Coaches Across Continents, alongside fellow program partners The Change Foundation and The Sports Creative, are designing and delivering online video and program content for organisations around the world to use in their sustainable local play-based programming. Virtual Modules will be provided for both introductory and advanced level coaches and organisations. Coaches Across Continents Modules are focused on Confidence and Access, and Inclusion.
Click here to check out the digital training platform including Module 2: Confidence and Access.
Thanks to the incredible CAC leaders who assisted us in putting Module 2 together- Daniela Gutierrez, David Mulo, Elvis Nshimba, Freya Levy, Jaspreet Kaur, Jesus Valenzuela, Jonathan Hannay, Lee Docherty, Lina Restrepo, Luis Mendoza, Nico Achimpota, Orlando Carlos de Villa Neto, Patty Caceres, Romina Calatayud, Rose Abou Elias, Tejas R, and Vero Turiza.
• Rexona believes in the power of movement to transform lives
• Everyone should be able to experience the incredible physical, mental and social benefits
movement brings – whoever you are, however you move
• Too many people face barriers preventing them from moving.
• Self-doubt holds people back. They fear failure or judgement from others and lack
confidence in their own ability.
• Society further fuels our fear. Too often, people are made to feel they aren’t capable of
doing something by others. They face discrimination because of their race, gender or
• Sure is fighting for a world where everyone has the confidence to move more.
Rexona Breaking Limits Programme
• The Rexona Breaking Limits Programme will empower young people with the confidence and
opportunity to move.
• The programme has the power to transform the lives of young people. Because through
movement, everyone can find the confidence to break limits – those set by themselves and
Gender: Zooming in and out as We Search for Equality
May 5, 2017. Nora Dooley shares thoughts after her visit with long-time partners ACER Brasil in Diadema for the fifth year of programming and first year of ASK for Choice.
What does it mean to be a man? To do something ‘like a man’? To be ‘masculine’?
What about a woman? Female? Feminine?
As the lines between genders blur and we begin to understand the origins of these identities, we become better equipped to recognize, question, and challenge expectations, norms, traditions, and cultures that limit us – whoever we are, whatever we call ourselves.
While the smashing of labels and boxes that contain us sends a powerful message to any who dare assume our strengths, abilities, and vulnerabilities – our wants, needs, and fears – solely based on what body we are born to… can those same labels serve a collective, more equal future? And if we use those labels to empower us – to put language to injustice and call out oppressing forces – how do we strike the balance between the ideal and the real? How do we walk and breathe equality in a vastly unequal reality?
These are some of the complex questions we explored on the futsal court last week in Diadema where we have worked for several years with our partners, ACER Brasil.
Through almost 50 different games and activities we moved together as a group of humans, each with our own individual experiences and visions, towards a tangible, practical, and sustainable goal. We navigated the existing issues and climates that contribute to the realities people in Brazil (and the rest of the world!) are faced with each day, and emerged through this complicated, sometimes blinding, fog with a fresh sense of possibility.
This group of women and men from different communities, and with nearly 50 years of life between some, welcomed me for the second consecutive year into their space. They offered me their time, ideas, voices, ears, kindness, hugs, and willingness to march together for a future where all of us have access, knowledge, and opportunities to make the choices that will serve our personal and collaborative aims. I feel so honored to have had the opportunity to build on this rich partnership, introducing and tasting new ASK for Choice flavors, and sharing this inspiring and creative environment with the ACER team and our other valuable partners.
In the final days we made commitments to ourselves and to each other to continue asking ‘Why?’ and to move with clear eyes from the ‘What?’ to the ‘How?’. We played, laughed, danced, discussed, dug deep, reflected, and created. I leave Brazil eager to watch and listen as these leaders bring policies to life in their communities and beyond.
Obrigada, Diadema! Eu Vou…
Olympic Legend Michael Johnson Unveils New Initiative
May 3rd 2016. Olympic legend Michael Johnson recently announced the launch of his Foundation. The Foundation’s initiative, spearheaded by the four-time Olympic gold medal winner, aims to provide young people from around the world with the tools they need to fulfil their potential through sport. By developing an in-depth, sustainable programme focusing on sporting performance, leadership development and community engagement, the Michael Johnson Foundation will give specially selected young people – all of whom come from a diverse range of challenging backgrounds – the confidence, skills and resources to make a positive impact on their futures.
The young leaders once-in-a-lifetime journey will begin with an intensive course at the Michael Johnson Performance Center, Michael’s one-of-a-kind training ground in Dallas, where they will be provided cutting-edge support to enhance their sport performance skills, receive in-depth leadership training and get time and support to develop their ideas about how they can contribute to their communities and make a genuine difference for fellow young people back home. The young leaders will be travelling to Dallas this month from all over the world – Mexico, Nepal, UK, Cambodia, Armenia, Kenya, Uganda, India, Brazil and Tanzania – and were carefully selected not only for their potential to develop sporting talent but their capability to lead and a desire to contribute to their community.
Regarding the desired outcomes for the young people on the programme, Michael said: “It’s not about finding the next Gold Medallist – although if someone has the potential then Michael Johnson Performance will identify and nurture that talent. It is our hope that successful young people from the course will become community leaders, or be the first of their family to go to college, or start their own sports charity or clubs. Success here means that every single young person who has gone through the course will have the skills and opportunity to achieve a better future.”
Participant Freya Levy from the UK, who overcame muscular dystrophy to represent GB at wheelchair basketball, said; “I feel incredibly honoured to be chosen to be part of the program. To go to an elite top level performance centre and learn from a former Olympic Legend such as Michael Johnson is an incredible opportunity. I’m hoping the lessons I can learn will help me as I continue to pursue accessibility for disabled sport back in the UK. There is so much more I want to do in this area and I am so excited that the Michael Johnson Foundation will help me achieve it.”
Coaches Across Continents is delighted to be a part of this initiative. As a global leader in sport for social impact, the organization was honored to be asked to facilitate the recruitment and selection of qualified young leaders for the project as well as supporting them before, during and after they take part in the course in Dallas. We are pleased to have been able to work with some of our implementing partners and offer this opportunity to their most promising young leaders. The selected young leaders have the capacity to become strong role models in their community and make the most of this life-changing project. We are extremely grateful to Michael Johnson, Beyond Sport and others who are helping these young people reach their full potential.
Thanks to project partner Beyond Sport for the majority of this post.
The Hippocratic Oath & Soccer
CAC SDL Coach Turner Humphries writes about our week with Futebol Social in Sao Roque, Brazil.
April 19th 2016. From Rio de Janeiro our team made the journey to Sao Roque, a small town outside of Sao Paulo. In Sao Roque we had around forty participants, all with varied backgrounds and coaching experience. In the group were students, teachers, jiu jitsu coaches, volleyball players, skateboarders and CrossFit enthusiasts. Having such a diverse group allows for many different views on the social messages our games address. Furthermore, it challenges both the CAC team and the participants to think of ways to adapt our games to best suit their discipline.
For this week of training we would be joined by Davi Alexander, a Community Impact Coach from ACER Brasil, a different organization in Sao Paulo. Davi met us for breakfast each morning as we discussed how to best impact the participants and which games we had planned for that day. Over coffee and bananas, we worked with Davi to find games for him to coach that would serve to aid in his development. Davi was able to coach a wide variety of games, including activities that addressed gender equity, conflict prevention and drug and alcohol abuse.
At every CAC training we discuss our child protection policy with the participants. For this week we decided to add in another component to our discussion. With the participants in small groups we gave them three different scenarios. Each scenario required the participants to resolve a complex issue where the rights of the child were not being protected. For example, one of the scenarios was as follows: you are an assistant coach and you witness the head coach verbally abusing a number of the players and embarrassing them in front of the whole team – what do you do? Among the responses were, ‘speak privately with the head coach about his/her behavior,’ ‘speak with a senior club or school official to ensure action is taken regarding the coach,’ ‘give encouraging words to the players to try and improve their self-esteem.’ One thing all these responses have in common is being proactive. It was encouraging to hear so much feedback from the participants and see them working together to discuss child rights issues. An issue a number of the participants raised during the week was the intense focus on winning at the youth level. We heard that because of this results based approach many children were dropping out of their sports teams. ‘Above all else sport should be fun,’ one participant proclaimed. Speaking privately with another participant, he told me that coaches should be required to sign a document similar to the Hippocratic Oath – a document that all those in the medical profession must adhere to. The main tenet of the Hippocratic Oath is that first, do no harm. Now with a fresh cadre of games, I hope that the coaches, jiu jitsu teachers and CrossFitters can bring some of the fun back into sports in Sao Roque.
April 15th 2016. With his final week On-Field with CAC, long-term volunteer CJ Fritz tells us about CAC’s fourth and final week in the country with ACER Brasil.
Diadema, a city just beyond the outer reaches of Sao Paulo, Brazil, has had a troubled past. For a long time it was one of the biggest hot spots for violent crime in Brazil, most notably including murders. But over the last few years, it has undergone a transformation.
Since the city government decided to restrict the time at which bars in the city could close, the murder rate has fallen by 50%, an unprecedented free fall.
Now, changing the closing time of establishments that sell alcohol did not magically reduce violent crime. The change also sprang from a city full of people ready to move forward. They were committed to altering Diadema in a positive way, and they have succeeded.
We could see this mindset in our group on the very first day that we worked with them. We had about 30 participants in all, and they brought a fantastic energy to the sessions. They were enthusiastic and willing to jump right into anything that we threw their way.
They were not the first group ever to be fun-loving; what set them apart was their ability to flip the switch seamlessly between goofy and serious. That is a difficult ability to have, but they exhibited that skill repeatedly throughout the week.
Beyond that still, they continually questioned and disagreed and discussed from Monday to Friday. When asked how many people were in their family, some volleyed back “how do you define family?” When a man stated that women should not be in the role of fireman, hands shot up around the room, eager to present their counterpoint to the statement.
These are the signs of moving forward. How can anything change if we don’t question our traditions? How can we introduce new ideas if we refuse to discuss the problems at hand? In Diadema, the participants showed clear signals of a group not content with current progress. They demand more from themselves and those around them because they are aware of what it takes to change.
By the end of the week, I was extremely impressed by this group, and if they are any indicator of the general mindset in Diadema, I see every hint that there is more positive change to come in their city.
When I asked one of our more experienced participants why her work was so important to her, she responded without missing a beat, “because we must keep moving forward.”
In Her Words
March 28th 2016. CAC sits down with Venezuelan training participant Keila Molina to learn more about her life and her experience with CAC in Rio de Janeiro, Brazil.
Q: How did you get involved in football?
A: It’s really a lucky story. When I was young I only played volleyball. My older sister was very athletic and I looked up to her very much. Naturally, I just wanted to do whatever she was doing, so I played volleyball. In Venezuela, women’s football is not very popular or glamorous or commercial. I could play but it was kind of shamed. My father was a football player, so I played at home with him but that was it. But at one point I broke my hand so I couldn’t play volleyball for a long time. While I was injured, I would go running to stay fit, and I would run by a football field. One day there was a team of girls playing football on the field and the coach came up to me after my run and asked me if I wanted to play for the team. After about six weeks I was on the team and loved it. I had grown up hearing that football was only for boys, but all the sudden I was playing for my state team, my pre-national team, university team and from 2008-2015 I played professionally for Carabobo FC.
Q: As a Venezuelan woman living in Brazil, how does the experience that girls and women in Brazil have differ from their experience in Venezuela?
A: In Brazil it seems to me like it is all about creating fame for the boys as professionals. I think in Venezuela there are less resources but more support currently for everyone to play. Brazil has spaces to play in many places but I almost never see any girls or women out playing.
In Venezuela, fields and courts are private and it costs a lot to buy time to play. It takes a big effort to get field time, and in the cities sometimes it isn’t safe to be out playing.
[In Rio] it feels like female players are completely ignored and I don’t see any intention to plan for a structure to help girls play. And also, girls don’t ask to play or be involved because they are taught to keep quiet.
When I arrived in Rio I was surprised by how much space there was to play and also by not seeing any girls playing on so many fields.
There’s no structure for girls’ team sports in school in Venezuela right now, but there is some change happening there. In 1995 the Venezuelan Men’s Football Team got their first FIFA ranking so being a fan became more popular and women playing was less of a problem. Since then progress has stopped, started and at times gone backward. The work for equality in sport hasn’t been sustained for female players. Last year there was more funding toward female teams, so I hope the progress will finally continue.
For me, we have a responsibility to help improve the situation for the next generation of girls. We need to make school and club sport structure better and more available to girls who want to play. We have to be completely dedicated to fix this problem because it is so difficult.
Q: So what brought you to the CAC training this week?
A: I heard through Facebook about the training and I didn’t want to miss this opportunity. I was grabbed by the idea of using sport to educate and the reasons behind trying to unite the ideas.
Q: What did you enjoy most about the training?
A: I loved the exchange of information between people from very different backgrounds. We all live in different places and have different difficulties. Discussing such intense problems allowed us to know each other’s positions on things. I thought the conversation dynamic created a diplomatic atmosphere with respect and understanding. After one day I felt like I knew these people very well. I think football is the best tool for discussing difficult topics in my opinion.
The effort to communicate within the group was great and the approach that [CAC] brought was simple and there was always a well defined subject.
Q: What were your biggest takeaways from this week?
A: The child rights talk was very effective to me. The right to live your life, to be defended, to be able to go to school, to a family, those things are very important to me. For me there is always a way to find a solution to a problem, and it is the same with the problem of child abuse. The talk that we had made me hopeful about finding a solution for [child abuse].
Q: How will you act on what you learned in the training now that it is over?
A: The most important thing for me to do is to act out what I learned, and just be an example. I don’t have a group to go back and work with, but I do have a community. I will practice correcting without offending, trying to stimulate thought and stress how important education is. All it takes is one word to change someone’s day, or even life. Even a simple ‘good morning,’ something so simple, can have an impact. Anyone can have that effect.