• Universal Children’s Day

    On November 20th, 1959, the United Nations officially adopted the Declaration of the Rights of the Child. On the same day, three decades later, the UN adopted the Convention on the Rights of the Child. With these historic steps forward, Universal Children’s Day has been used for the last 60 years to inform and celebrate the rights of all children, all over the world.

    Coaches Across Continents has worked for a decade with a foundation built off of these two documents.  We have used them to design curriculum, to create Child Rights policies, and to guide our global network towards a deeper understanding of Children’s Rights.

    This year, with CAC’s focus on Education Outside the Classroom, we have modeled a brand new curriculum built off UNICEF’s 8 International Safeguards for Children in Sport.

    Different from typical curriculums, this resource is targeted towards the training of staff, coaches, referees, volunteers, parents, supporters and young leaders involved in youth sports, not necessarily the youth themselves (though youth can definitely gain valuable skills and knowledge through playing).

    If you are interested in receiving your free copy of this curriculum, please follow this link, answer a few quick questions, and get your FREE resource packet to help celebrate the day!

    Happy Universal Children’s Day!

  • Sign Soccer

    You don’t realise how much you take your voice for granted, until you can’t use it.

    The CAC team have been in Nagpur, India this last week working with long time ally and partner – Slum Soccer. This is a partnership that is 8 years in the making, with many successful programmes delivered together. Due to the nature and frequency that we visit Slum Soccer, we wanted to do something different this time and really expand on what #PurposefulPlay means, by delivering a programme centred around #UNSDG10: Reduced Inequalities – specifically focusing on the inclusion of those who are deaf and mute.

    Slum Soccer have recently started an initiative called ‘DeafKidz Goal!’ and will work with over 200 deaf children and young adults during this programme. India has one of the highest populations of deaf people in the world – Nagpur alone has over 6000 deaf children. Slum Soccer has seen that these young people were being held back and wanted to take action, calling in the assistance of CAC.

    We had 4 deaf and mute coaches on the programme who were incredibly fun to work with – their energy and smiles made delivering the sessions a joy! However, aside from demonstrations, coaches who are able most often use their voice as the main way of communicating and relying solely on this wouldn’t work as we would be excluding some of our group. Whilst we had a brilliant Sign Language interpreter, we wanted to make sure they felt as included as possible – to do this we: played some games in silence and introduced different signs, instead of shouting for the ball we used hand waves, we all learnt how to sign good morning so we could do it together and when we had discussions we would always take time to allow everyone to input and share their thoughts. The coaches who were deaf and mute mentioned throughout the week that they were very happy and thankful and that their favourite sign throughout the week was that we always came to the field with a smile.

    And a smile is the most universal sign there is.

  • CAC At Soccerex USA

    As the official CSR consultant of Soccerex we are excited to be exhibiting at Soccerex USA in Miami from November 21st-22nd. As part of this partnership we are delighted to offer one company attending the conference the chance to receive a free CSR/Cause Marketing package from CAC valued at over $37,000. The package includes 1 year of positive brand marketing and promotions as your company will support one carefully selected community anywhere in the world using soccer to address the UNSDG’s. CAC will work on your behalf to demonstrate the positive impact your commitment is having on the community both internally and externally as requested. By simply visiting CAC at Booth 141 on the exhibition hall and talking to one of our consultants you will be entered into the draw for the package.

    Our experienced team of CSR/Cause Marketing consultants will be working with brands, media, federations and clubs in attendance at the event including MLS, La Liga, CONCACAF, Fox Sports, and Heineken. The CAC team in Miami will include Board Member, Ambassador and US Soccer Hall of Famer Seamus Malin.

    This continues our productive partnership with Soccerex. In the past 2 years we have exhibited at Soccerex China twice, Soccerex USA in 2018 and Soccerex Europe in Portugal in 2019. These events bring together the world of soccer with quality exhibitors and high level panels from the leaders of federations, clubs, leagues and sports media. We are honored to be the official charity partner and look forward to progressing the partnership further in 2020.

    Contact to arrange a meeting with CAC in Miami or for more information on the package and partnership.

  • Happiness With Bloomberg in Beijing

    We are delighted to have been selected as The Extra Mile partner for Bloomberg Square Mile Relay Beijing, China 2019. The Beijing Square Mile Relay runners selected ‘Happiness’ as the winning cause to which Bloomberg funding should be distributed.

    Using this funding, Coaches Across Continents and WeDoSports trained Chinese coaches are currently delivering ‘Football for Happiness’ programming using our Purposeful Play curriculum in Beijing.  The key focus of the curriculum, in addition to Fun/Happiness, is teaching social skills like teamwork, communication, while also focusing on inclusion and participation for all students. Football for Happiness is being delivered by the coaches in 3 Beijing schools to 6 classes of 30-40 students. The programming is fully inclusive with all class members participating (boys and girls, all abilities, etc).

    We are excited to be able to work with Bloomberg Extra Mile in Beijing in addition to our work with them in Sydney and Tokyo.

    About the Extra Mile

    The Extra Mile helps participants of the Bloomberg Square Mile Relay contribute to their city in a bigger, better way.

    When you run in the Bloomberg Square Mile Relay, you take part in The Extra Mile simply by running for a cause you care about. The faster you run, the better the chance your cause has of receiving the donation.

    Each cause in The Extra Mile is selected with a local organisation that is using the power of sport and physical activity to address social challenges in the race city. 25% of your race fee goes to this partner, which will deliver solutions around the winning cause over a year-long program.

  • Support From Fast Labels

    We are delighted to be receiving support from Fast Labels. Fast Labels is one of the UK’s leading label printers. They are providing Coaches Across Continents with quality stickers and banners to be used at promotional events. As the official charity partner of Soccerex and the official social responsibility partner of the Asian Football Confederation we regularly attend and present at events which convene the global sports industry. The support from Fast Labels will allow us to continue to enhance our impact at these events.

    We want to take this opportunity to thank Fast Labels for their invaluable support.

  • Rohingya: From Genocide Victims to Safeguarding Children

    October 26, 2019. The Asian Football Confederation and CAC initiative to benefit Rohingya refugees located in the Kutapalong refugee camp is nearly one year old. Supported greatly by the English FA, the BFF, and the UNHCR, we have conducted three separate trainings to Rohingya refugees from 25 different areas of the camp to empower them to become football coaches who will look after the nearly 10,000 children that are directly in their care. It’s a concept called Community-Based Protection, the idea that community members are best able to look after one another.

    “As a victim of genocide, we the Rohingya want to improve our nation through football. This program helps us to ensure the protection of children.  ” – Mohammed Amin

    This latest training, conducted by CAC Chief Executive Brian Suskiewicz, FA Coach Taff Rahman, and West Ham United Academy coach Liton Zaman reached a key new milestone. Because of the consistent work with the same group of Rohingya coaches and their willingness to embrace our coaching methodology, the coaches are now more freely opening up regarding their experiences and their future goals. We were able to conduct a full day of Child Safeguarding education, using CAC curriculum games to illustrate children’s rights while they made key promises to protect the children in their care.

    “We can show the whole world we are a civil nation and can educate and protect children with fun football.” – Mohammed Ismael

    Please watch this world premier explaining our initiative and Community Based Protection.

    Initiatives such as this one take a sustained effort over many months and years in order to create long-lasting impact. It is an honor to have a multi-stakeholder partnership with five organizations who are committed to creating this impact. We will continue to mentor these Rohingya refugees through 2020 through coaching education to create Community Based Protection as well as ongoing support through equipment donations

    27 Photos from Kutapalong refugee camp

    For more information or to support this initiative please email:

    Mohammed Amin and Mohammed Ismael